The 33% Rule: A Conversation with Ryan White

“Spend a third of your time with people above [you] so you can learn from them. Spend [another] third of your time with people on the same wavelength, who you can bounce ideas with and give encouragement when needed. Spend [another] third of your time with people below you so you have an opportunity to give back and gain perspective of how far you came.”

Ryan White is an influencer, press contributor, speaker, and the founder of the social media marketing agency Social Revelation. He helps businesses and personal brands increase their digital footprint and brand awareness online.

Ryan shares with us his motivation in business, as well as life, his daily routine, and other helpful insights that can help aspiring entrepreneurs.

“Everyone is an expert at their own field. Every hand we shake can teach us something.”

For more entrepreneurship advice on how to overcome challenges in business and how to keep moving forward in your journey in business, tune in to Local SEO Today.

Connect with Ryan online:
Personal website: https://www.officialryanwhite.com/
LinkedIn: https://www.linkedin.com/in/ceoryanwhite/
Social Revelation: https://www.socialrevelation.co/about

John: Thanks for listening to Local SEO Today. Don’t forget to subscribe and share this episode. My guest today is Ryan White, the founder of social media marketing company, Social Revelation. He’s an entrepreneur, influencer, investor, speaker, and press contributor. Thanks for being on the show today, Ryan.

Ryan: Yeah men, I appreciate you so much for having me. I’m excited to be here.

John: Yeah, like we already had this conversation before the show started again and I know you, we clicked because you like traveling, and you love sports. So these are two of my hobbies, I would say, as well as business so we have a lot to talk about on the show. If you can just share with the audience members a little bit about your journey or how you got started, maybe go way back, how far you want to start.

Ryan: Yeah, for sure. So you know my story kinda start in a small town in Southern Georgia called Lakeland, Georgia. It’s literally a town of thirty three hundred people. We didn’t even have a red light in our town, it was literally a stop sign in front of the courthouse, so very humble beginnings. When in college I got a Bachelor’s Degree in Accounting, found out very quickly that accounting was not for me. The two internships and pivoted. So I actually had an opportunity, baseball and this sports background which is why we connect. Was pretty much my life from the time I could walk to throughout college. I ended up going to college on a baseball scholarship. And then when I got down with that and the accounting thing didn’t really land with my expectation. I actually got back into baseball and I started basically doing private baseball instruction and coaching for a travel organization here in the country. And so, you know, it was during that time period of around 2013 to 2017 where I met a girl who be—got pretty serious and kinda things started to change right, I was interested in this idea, this concept right of residual-passive income but I didn’t really know how to go about, go about getting it right, or attaining it because I didn’t, both of my parents were educators, right? They were, they work for the state and so I was the first entrepreneur if you will who kinda took that leap of faith and I didn’t really, in the beginning people ask me like, “Man did you always wanna start a social media marketing company?” and the answer to that question is No. I actually never sat down and said this is what I wanna go and do but I just knew that in order for me to go and accumulate passive-residual income and make more money and stop trading my time for money that it would help if I had a bigger audience. And so when I would get down instructing, I basically would come home, you know, at 9, 10 o’clock at night and to the early hours of the morning I would do research. I was just trying to learn, at that time instagram was the hot thing and I was just trying to figure out how to cultivate an audience right how to organically grow. And ended up through all that trial and error, I hit it big, started, you know, grow my page very well. That obviously grow, started to attract a lot of attention and next thing you know, you know 90 days later, I have this group with a hundred people that I’m serving if you will, and I’m like, “Wow, there’s probably something here”. And so I basically kind of launch a part-time hustle at the time, right alongside my full-time instruction job, and then when I kind of just weight everything at the end of the year, my part-time hustle had made just as much money as my full-time gig. And so in 20, actually launched that part-time hustle, Social Revelation in March 2017 and then I stepped away from baseball in January of 2018 decided to go all-in and double down on the business. And our first year in business, we did 7 figures. So that kinda was a , just a  catapult to the top. And I met a lot of good people along the way, had a lot of good mentorship. But you know now, to see what is done in the last 4 years is just crazy ‘coz it all started with a single thought and really no, virtually no direction. But that’s what I’m really big that just if you don’t have to have everything perfect in order to feel like you’re moving forward. It’s just the action and the thought process of taking those forward steps. That will actually lead you to your destination.

John: That’s amazing to hear man. So tell us, tell the listeners like what got you start, like it sounds like you’re more of a Gary Vee side hustle kind of keep the process, keep doing something, right?

Ryan: Yeah, for sure.

John: And I’ve seen Gary Vee a couple of years ago, live on stage I met him. I tried to do a lot of conferences and learn from people like experts in their field, right? And it’s interesting to see people that actually do it, right? Because a lot of people want to do it but they don’t understand what it takes to do it, right?

Ryan: Yeah, that’s definitely a big misconception you know, I mean, I officially won’t name drop, but I just feel like in today’s world, that’s very easy. You see a lot of people, right? They’re selling the idea of how to do something but they’ve never really done it, right? And you see on instagram all the time, these coaches and all these stuff. It’s like, no, go back the last 3, 4 years and show me the tangible results of like how much revenue you actually produced, and a lot of times they can’t, they can’t show that. And so I would just say to people , “be cautious, especially on instagram when buying into these programs”.

John: Yeah, like what social media, that’s the thing, a lot of people are like, captured with the headline or something that’s get reach quick, or something that really attracts them and it sounds really clickbait, right? Which sometimes it has to be to get attention by the way because people only have, you know, couple seconds, right? And there’s …. Or facebook. You need to capture that audience members somehow, right? So as a marketer, someone that actually understands social media, it’s interesting because it’s all about psychological behavior, you know, you strategize, it’s a little bit different than someone that’s actually consuming the content, right?

Ryan: Right. A hundred percent.

John: So it’s a little bit different in that way and you need to really understand your audience members, understand who you’re trying to attract and cultivate and then figure out upon, right, figure out what you’re trying to achieve on yourself, consulting, coaching, or whatever that mentorship or service or product, right? So understanding the whole business model is what really keeps me up and because you, like, you love social, I love SEO. And it’s a different world altogether, right?

Ryan: For sure.

John: And searches changing all the time and so is social, right? So you gotta be on the pulse, you gotta figure out how to make it work. But it sounds like your work ethic starts from sports, is that how you can…..?

Ryan: Yeah, a hundred percent. So you know, my father, just to put this on the perspective, he was a coach, been a coach for 30 years. He’s retired now, he play roles in my pro-ball and, you know, he was my coach from the time I could, again I was a toddler, coach me all the way through high school. So he was actually my high school baseball coach. So put it in the perspective, you know, he coached every team I played on. You could imagine being a coach to a son, just that constant pressure to perform, and so probably I learned at a very young age, you know, always want to push, always want to kinda be the best version of myself. So I would say, sports taught me that and definitely, you know, my father.

John: That’s amazing. So did you have a lot like mentors outside of your father? Was there a lot like business people that you actually sourced out, that paid?

Ryan: Yeah, no, no, not at all. Again, coming from a small town and both of my parents, you know, been educators, and my dad been just in love with the baseball world, if you will. You know every summer we were literally traveling. I was playing a hundred and fifty games in summers as a 13, 14 year old teenager. So I didn’t have a lot of business, you know, since but you know, again I think it’s important to seek those people out and so I would say very early on in my entrepreneurial journey when I decided to go away and I sort it out those relationships and I think that was the difference maker.

John: And did you actually use them as coaches or mentors? Like…?

Ryan: A hundred percent. I think I talked a lot about the 33% rule. I think as an entrepreneur, you know, we need to spend a third of our time with people above us, right? So that we can obviously learn from them because most of us, you know, had someone help us on the way to the top. A third of your time should be spent with people who are basically what I call on your same level, your same wavelength, right? So that you can build these ideas back and forth, give encouragement when you need it, right? And I think a third of your time must be spent with people below you so that number one, you have the opportunity to give back, and number two, it gives you perspective as to how far you’ve actually came, right? And I think that perspective is key to seek progress and we know progress equals happiness. So 100%, I tapped into a network of people which you’ve heard, you know, your network is your net worth. I don’t wanna just start it out with a cliche. It truly is a big deal. When I moved out in my City, and I literally changed, you know, the average of the people I was talking to daily, my lifestyle started to change and that’s just reality.

John: And do you feel like that moment was based on the person that you met, which is your fiancée? Or was it more internal, like self motivation because you saw what the average of your influence, your so-called people?

Ryan: Yeah, it is a great question. I think for me personally, I’ve always known at a very young age that I wanted to be like a successful guy. And in my eyes you got to understand where I come from. Six figures a year was like that kinda platform or that goal that I set before myself because again, if you were six, you know, made six figures a year from where I’m from, you were considered financially successful. So I think very early on, I mean even I can remember being 10, 12 years old and I always wanted to make, like a hundred thousand dollars a year. So I don’t think most 10, 12 year olds are kinda thinking that way. I always kinda knew that and I think it’s because my beginnings were so humble and I kinda saw my parents, you know, always waiting for the first of the month and just seeing that process, and how tight things were, right? How tough it was the last week of the month. I just always knew I wanna be able to go and I don’t have to worry about those problems, right? For my future family. And so, and then, you know, I’ve kinda taken that, and then, you know, meeting my, you know, my future wife if you will. I think it kinda kickstarted me in action, right? And then with realization that I’m not getting any younger, I think, you know, that kinda got me moving the ball. And then, yes, things started to come along out if you will and then the very first business relationship that I created, by got name all through it out. You know, Luke, he’s like a brother to me now. I met him 4 years ago. He actually was the CEO of one of the very first white-label firms who came in and white-labeled Social Revelation and that relationship just took off. I mean, and this kid, you know, he just had, he had a very different kind of upbringing than I did, so at 28 years old, he was actually a couple of years younger than me, but the knowledge that he possess just from doing personal development, having that mentorship and that guidance from entrepreneurial people in his life all the way probably from youth up, he was just able to kinda to speak a life into me, you know, when it comes to business and so we’ve become naturally good friends. We owned a couple of businesses together now. Our wives, we were in each other’s weddings, and his wife and my wife are like best friends so it’s a really really good thing.

John: And that’s great to hear because it’s all about like, connections, and relationships, and really is like fine, and you seek them out. It’s not like, you’re waiting for something to happen, right? And that is a big misconception out there because it sounds like every entrepreneur, and I love hearing your story Ryan. It’s all about you taking action. You actually did something to pursue your dream or try to network with people that are in alignment with your goals and aspirations, right? So you seek them out versus waiting for things to happen. I love that.

Ryan: For sure. I think that’s huge for you to definitely take action always.

John: And then another thing. You mention your parents were educators, right? So did you have siblings as well? Or were you the only son? And did you have like the upbringing of someone that actually had to work throughout, you know, school? Or did they kinda provide you all the necessities while growing up?

Ryan: Yeah for sure. So the answer to your first question, I’m the middle of three boys so that was three boys. Older brother three years different, three years older than me and then my younger brother is actually eight years younger than me. So they waited a little bit before we were out off in college and then decided to… My younger brother was actually supposed to be a girl but we’re lucky that obviously we got man. We always make fun of him about that but you know, again my parents man was a great example of what it takes to be sacrificial parents. You know, they basically took care of everything. My dad has always taught me when I was involved in playing in sports, right? I was putting my time and energy in the positive outlets. He would take care of everything. And so I was fortunate enough to be one of those kids that didn’t have to have a job or anything, through high school and honestly, through college as long as I was playing. And they met a lot of sacrifices, you know, I won’t go too deep into it but my point is this, they would definitely experience a lack of so that we could have. And I remember growing up and I mean they would give us and make sure that we had, you know, and kinda just never went without if you will. But now that I’m, you know, 30 years old and hands on and had conversations, it was, I could kinda see what all they had to go and do and sacrifice to make that happen so I’m very appreciative. And so, yeah man, it’s just, it gave me a lot of perspective, it definitely set an example for me as a future father, and so I had a very good upbringing.

John: That’s amazing. And I love the fact that you’re actually reflecting now, right? On what is going on in your life, right? I’m a little bit older than you so I have a son and for me that’s life, right? It’s all about like being present, really enjoying the lifestyle that you’re kinda building as an entrepreneur and I love how you actually see what are sacrifice that your parents made and the upbringing, as much as you want it better, there’s reason what parents do what they do, right? To really gage you, to understand, and hopefully you take that. And I always absorb, and try to like reflect as much as possible with every person that’s elderly, more senior, more experienced, someone that can bring me some great insights, right? In life, in living.

Ryan: Yeah, for sure.

John: So I’m always trying to grasp someone that has a 30 year-old son or daughter, right? So they’ve lived life. What do they look forward to now, right? When they’re sick or something, right. So it’s amazing to hear that you’re like at that stage already, at 30.

Ryan: Yeah, I appreciated it man. I just, I try to see people through the lens of everyone’s that are expert in their own field. You never go or whether they have all the publicity or they hype. Reality is everyone we met, every hand we shake, can teach us something, right? Where I, again where yours’ extremely powerful and knowledgeable in the SEO space, social media’s my space but I absolutely don’t know anything about SEOs so I’m sure we can have a conversation and you would be, being an expert in that field, would be out to give me valuable insight and I would learn, right? And so I tried to take that lens, right? That paradigm into every relationship and every person I meet.

John: Wow, that’s amazing. So over the last couple of years and as you’ve been a business owner now, can you maybe share with the audience members some of the challenges or mistakes that you’ve made and how did you overcome them.

Ryan: Yeah, for sure. I think in the very very beginning, you know, when you’re cultivating, you know, your first business and you might can relate with this, it’s, it kinda becomes your first child, right? And so a lot of times especially someone like me in school, and then very competitive, very A-list person or A-type personality, right? You tend to have the business like this, right? And so in the beginning, you have to learn though too, you can’t have be in full control over everything if you really want it to scale. And so I think in the beginning, in those beginning years is just learning to get out of your own way, because a lot of times we feel like we wanna have our hand in all these different areas and we have to understand it’s like I don’t need to be the guy doing the SEO for Social Revelation. Although I think in my brain I might can do it better than someone else, the reality is No. Let’s go talk to John and bring John, and as the SEO guy to take care of it. And I think if you have that mindset, it’s about getting the right people on the bus, right? On as a vehicle, right? And then putting those right individuals in the right seats so that everyone can do their job and so that was the learning process, that didn’t come easy for me. You know, because again, I was a guy in school who, you know, if we had a project, I was like, “Hey, listen”, and there’s five of us, and I graduated with, you know, forough in college, high school salutatorian. So I just did well on school, so as I, “Hey, listen guys, I’ll take care of it”. And I think kinda, you know, when I needed to put my team on my back and I’ve let things carry the workload, I feel like I was the guy that would kinda always rest on the top and so in business, you know, again, it’s almost the opposite. It’s almost like understanding your specialty, where your strength is, and playing that part, and being able to open your hand and understand that other people are special, are special as in their own area and let them do their job. And everything else will soar from there.

John: That’s amazing to hear. And you know, I forgot to mention, I also studied Finance Accounting so we get along. Although I hated the co-op placements like yourself, doing reconsiderations, looking at financial statements all day long. So I actually pursued a different career path. I did sales for ten years and that’s how I gotten to SEO but for me, for me it sounds like you’re so engaged with your business and you’re aware of where your strengths are. And it’s hard to realize but at the beginning, you’re just spending so much time in the business, right? And you feel like you’re gambling and you’re trying to figure things out and you don’t know where you should emphasize all your efforts, right? Sales, marketing, operations, HR, hiring, trainings, service, ads, whatever it is, content, creatives, there’s so many things. So when did it come to a point where then you had to hire and then maybe you made some mistakes on hiring as well? And then also like delegating and then becoming more of a leader and focus on systems and processes I’m sure, now that you’re scaling.

Ryan:  I think for me, you know, I can be a little bit stubborn at times. So I kinda was forced to change. The business got to a point where we just, you know, we scaled to 600 class into a white-label firms and literally I did that with two full-time employees and myself. So you know, when you start to think about, you know, all the time and energy that I’m putting in trying to manage 600 class it was like this business is outgrowing me. I don’t have a choice at this point but to make a change and they say, you know, that basically when the pain of remaining the same, you know, it’s greater than obviously the pain of actually making the change or make the change. And that was kinda where I was, I was like in my day to day like just a stress and workload, time, hours, that I was putting in every single day, it was just too much. And I was looking at that point, Oh my, I gotta get this off me, I gotta free myself up so I don’t go insane, right? So I don’t lose myself.

John: Burnout, yeah.

Ryan: And so, yeah, burnout is a real thing. I’ve been there. And so, I think in that moment when you, when kinda the rubber meets the road, you understand that things have to change, and through mentorship people like, “Hey man, listen, this is a good thing, this is a good thing, you’re learning this very early. Most people don’t learn this as early as you’re learning it”. And so then I brought on, you know, an assistant who was able to basically just delegate so much, and she was very very very good at, you know, handling customer support, taking care of own boarding because, you know, it’s just learning things like the CEO of the company. The founder of the company doesn’t need to be sending customer support emails, you know. But I was the, you know, I was the customer support, I was the web designer, you know, I was the marketer, I was doing the social media, I did everything. And it’s just really have a net of awareness and understanding that if you build a foundation right the first time, your journey can be so much easier. And so, you know, the next, you know, two of the companies I’ve kinda got involved with that I brought in business owner so it was like co-founders instead of just me. We’ve been able to kinda lay the infrastructure because you’ve learned so much from your first business.

John: Wow, that’s amazing to hear. And it sounds like you’re enjoying the process and journey, right? It’s not like it’s challenging you at a point where you’re giving up. So what, because as you know, entrepreneurs, it’s not for everyone, right?

Ryan: For sure.

John: And you were a coach for baseball and maybe that was your only full time  after school but why, why haven’t you given up?

Ryan: I think for me, it’s not really, you know, personal development number one, but I think I have a deep desire that I’ll just always be the best version of myself. You know, I’m a big faith base guy, and obviously God put me here for a reason and I think He instill to me this drive to be able to wanna create success, wanna lead, wanna effectively communicate, you know, certain things, right? To be able to lead by example and be the change that I wanna see in the world, it’s Gandhi said, right? And so it’s just, I don’t know, I guess waking up everyday I have this, this goal of being 1% better. And I think, you know, you read the book The Compound Effect, and if you can be 1% better over time, you look up in four years in your life—Wow, my life is completely changed. You know, I almost didn’t recognize this person in the mirror. But it’s a good good good thing, right? And so, I think for me, it’s just always wanna be that best version, always wanna level up. And I think, you know, again I think complacency is the beginning of things starting to decay, and so I just always tried to never be complacent and focus, not on necessary the end goal, but who I’m becoming as a person in order to reach that goal, because I think that’s the most important thing, as who we become, right? We must become a certain person before we can, you know, we have the ability to receive, say a million dollars a year. Or become a billionaire, right? And I think what’s most important is who we are becoming on that journey, then the end goal itself.

John: That’s amazing. I love the fact that you’re, you know, understanding your role, and your journey, right? And where you’re at in certain aspects of life, right? People forget that because they’re always chasing, they don’t even know what they’re chasing, right? Let alone they’re trying to reach something that they feel is the ultimate, you know, goal, right? But they don’t really map at all. They don’t really have a structure in place. You know what I mean? So for me, it’s great here, someone like yourself, entrepreneur, thirty, and you’re already way ahead of a lot of other entrepreneurs, right? In terms of mindset and that’s the most important thing because you have control of it and a lot of people don’t, and they’re still trying to figure it out.

Ryan: Yeah, and I think just personal development is the huge thing. So you know, I think having a morning routine and crafting personal development into that routine is important. Again, my life change when I started to implement a morning routine and, you know, crafting that and perfecting that to fit your lifestyle is completely a hundred percent up to you. But I think it’s important to add elements of positivity, a call of positivity flowing to your life, whether it’s listening to 15 minutes of an, of a podcast, just like this. Whether it’s 15 minutes of you listening to, you know, an audio book, or whether it’s just listening to some good old worship music. I think it’s that, that positivity flow daily into your life in the morning that sets you up for success throughout your day. And I can just tell you when I started listening to audio books like when I workout, I don’t listen to music. I heard a guy, you know, billionaire, once said that if you’re not making at least 7 figures a year, you should not be listening to music. Period. You should not be listening to music. And I can kinda resonate with that because I just understand how my life went from 6 figures to 7 figures a year. Really when I started like implementing the listening of audio books during my hour workout, ‘coz think about it, you know, I love audio books, I’m huge on that, so I’m still listening to music. I’ve kind of, it was tough for me in the beginning, so like people’s like man there’s no way I can run, and I’m struggling on my auto ride, and I’m listening to an audio book and I’m supposed to retain information but for me, I kinda train myself to do that and I was just, I was loving, falling in love with the information, the knowledge that I was getting and then being able to technically apply that into my life, that I just started to see exponential growth happening to where at this point, you know, an average audio book is somewhere between 3-6 hours of a listen. So if you’re working out, you know, say 60 minutes a day in the morning, I’m knocking out a book every 3-6 days. So for me personally, I can knock out an audio book or on entrepreneurial or personal development book once a week. So that’s four books a month. I mean we’re talking just shelf of 50 books a year. The average millionaire, I believe, last time I check, you know, did a research, reads around 12, 12 books a year, the average millionaire. And so if I’m reading, you know, four of these things a month, I’m way ahead of the curve. And I think that’s why I sitting here as 30 years old. I have a little bit more or little different perspective than maybe the 30 year old whose not doing the personal development work.

John: So this is great, I love that because I’m a big avid reader, not on, so I used to do audio while going to the gym, now I do the 5 am Ziva meditation and all that stuff but I read. And for me, I can knock up 2-3 books a week, right? Just doing an hour, you know, just enjoying the process, right? But for me, I would love to hear what’s your daily routine like, and when did you start doing this?

Ryan: So I started it, you know, again about the time that I got an entrepreneurship back in 2017 so about three years into this now. And again as you start to seek how mentorship and you change those around you, that’s why it’s so important and why people say your lifestyle changed because it’s through osmosis that it happens. You know, if I’m hanging around John and I see John reading. Eventually that  night turn into my life. I’m gonna listen to the things John saying, where he’s spending his money, and through osmosis naturally my life will start to get in alignment with yours, right? Through that osmosis process. And so as a guy in entrepreneurship, as I started seeking out mentorship, as I started changing my circle of entrepreneurs, seeing what they’re doing and understanding that success leads clues and just basically if I do what they do, I can give what they got. I then start implementing those things coz you mention that here you’re very successful entrepreneur, you’ve already mentioned again that you’re an avid reader, you have a morning routine, you know, and so it’s just, it’s another testament to this stuff works. And so, you know, a little bit about our routine though that answer your question, you know, when I get up, I always start with a cup of coffee. Cup of coffee and I read scripture. You know, and a lot of times my wife will come and then actually get coffee and we read scripture together. So I always do that, have to let the pups out so and then I feed them but after I kinda have coffee, read scripture, then I actually, yes I do drink coffee before I go workout, I know that’s crazy, but I literally then go into the gym and I do an hour workout. You know, so, I’m on a treadmill, I used to run a mile or two and then I lift whatever body part it is and then when I get down with that, I tried to implement 15 minutes of meditation, right? And then I tried to do 10 minutes of stretching as well right after that. So meditation and then stretching is key ‘coz it’s you get older, and then especially if you’re running a lot, your muscles can kinda, you know, stiffen up and you just don’t feel this good. And then as I get down with that, you know, then obviously I translate and I shower up, have a quick breakfast, and then I get ready to kinda start my day. And then I started mixing in chiropractic care. I met a buddy of mine who as in one of my mens’ group that I lead here in Atlanta, he’s a chiropractor, so he’s all about, you know, modern medicine and he got chiropractic care, and I kinda just tell you, when I was having kind of this stress headaches and I started to getting adjusted, you know, once or twice a month. It’s a game changer for me as well. So I think getting your body in alignment and doing the morning routine and being consistent with that, you’ll start to see some crazy progress in your life.

John: Yeah, I’m all about health all of a sudden. Last year actually, I started reading probably like 50+ books on everything. Different diets, intermittent fasting, biohacking, everything. Everything in the book to figure out the root of inflammation, and to reduce the telomeres, right? Which is longevity. So just anything can be absorbed. I have no health background, science background, but I’m an SEOer, right? Actually I didn’t even know SEO when I started, I was a sales guy, right? So anything can be taught if you actually want to learn it, right? So for me it’s like, it’s great to hear that chiropractic can, going to the gym, it’s great, right? But diet is probably the most important thing so if you have one thing that you really wanted to take care of, I would say look at the food you’re consuming, go after grass fed meats if you haven’t already, wild plants very bright, high in nutrient dense food, it gives you way more clarity, and I don’t know if you read Dave Asprey, anything? So anything if you’re into nutrition, right? But for me, I kinda pivoted because I’ve been burning out, like working a lot, going to the gym, playing sports, but I didn’t really take care of my food, diet, nutrition, right? So last couple of years, I’ve really taken care of it, I lost 40 pounds, and reduce a lot of formation, you know, just everything seems to be working well smoothly, right? So it really helps if you understand this, and I would say I would send you some emails on, like you know, what to read, who to read, follow, and stuff but that’s of interest.

Ryan: Yeah, most definitely, yeah I definitely believe in the saying, you know, “We are what we eat” literally. You know, if you put crap in the machine, the machine doesn’t work as well, right? And so, no my wife, she’s big in the fitness, and so she’s got a pre powerful testimony in the fitness space as well, and so she’s really big on keeping me in shape, you know, when it comes to clean eating. So it’s definitely a huge part for sure. I know people that, that even do fast, that implement fasting, you know, into their schedule and apparently, you know, once you get fasting two or three day, you know, mark on a water fast, apparently you know your energy levels will just skyrocket. So I don’t know if you’ve had any experience with fasting or not.

John: Oh, yeah. Jayson Fung, he’s actually in Toronto as well, so I’ve read a couple of his books, followed him for a bit, and you know, you try everything. So I’ve done 16hour, 24, 48 to see, and you got to test your body and see if that fits your lifestyle, right? Because everything you consume, you can trial and test but you wanna see if it fits, if it’s gonna be a good routine for yourself, right? It might not be fit and that’s okay, right? So you just gotta figure out if you’re a parent, or if you’re single, and if you travel a lot, like how you’re gonna fit it in your routine to make it a habit, right?

Ryan: For sure. That makes sense. That makes sense.

John: So in terms of advice, ‘ coz now that you’ve been doing, you know, being an entrepreneur for a couple of years, for all those want to, or kinda thinking or, you know, contemplating, or maybe early stages of their journey, what advice can you share with them or give them from some of the experiences that you’ve had so far?

Ryan: Yeah, I would say, you know, if you’re thinking about jumping in entrepreneurship, you know, the key that you can, the key to success in my opinion is to find someone who has what you want, who’s doing what you aspire to do, and try to seek out those relationships. I think that’s the very quick way to catapult yourself to the top. You know, and you don’t have to get crazy with this, you know, if it’s not someone as you can actually go and sit and have a coffee with, you know, and maybe pay for their brunch or their coffee and get 30 minutes of their time, we can understand that we live in 2020, right? Going into 2021, an information age. You know, you can have a mentor, right? Like the Grant Cardones of the world, right? The Tony Robbins of the world, right? The Gary Vee’s of the world. Just by consuming their content because they’re putting so much out there. So whether it’s their Youtube channel, following their social media accounts, you know, listening to their books, reading their books, whatever. Maybe we can have a mentor almost in every area of our life. Very similar to what you’ve stated, you’ve read so many different, you know, books in different areas, and followed different people who were experts in that field, and now you’re a walking encyclopedia almost. It’s how I see you. And I think that’s important to really go and do. So number one, the biggest advice is find someone who has what you want, seek out those relationships, success leads clues, study, right? Don’t be scared to get in and do the research, right? If you analyze, you know, 3 or 5 of the top people absolutely crashing in your industry, what does their morning routine look like, where they invested their money, what are the things they’re talking about, right? And as you started to align your life with the way that these people are obviously living and carrying out their life, naturally you’re going to start to see change. But I think it first starts with a, an intentional face of reflection. ‘Coz like you said, people are just out here with bows and arrows and they’re shooting in every target there is, the shiny spoon syndrome. And I think it’s important for you to stop and just write on paper, you know, money aside, don’t worry about the money, but what you’ve truly, what do you truly passion about, what truly is gonna make you happy, like if you could bright out your perfect life, what are, how do you see yourself going throughout your day, what are the things you’re doing, who are the people you’re interacting with, what lives are you changing, what does that picture look like for you. And when you get a clear representation of that picture, and you actually put it on paper coz that’s the key, writing it down. I can sit here all day and I can think about this things but if I don’t write it down on paper, it’s just fantasy, right? It can never come to fruition. So I think it’s extremely important to get it clear, write it down, seek out relationships, and I think if you start there and just start taking those small steps forward with action, right? Like I said, I used to have a 7 figure agency now, and I never sat down and had the intention of creating a huge social media marketing company. But I understood and kinda mapped out the vision of what I want in my lifestyle to look like. And magically my lifestyle looks exactly like that, just I didn’t know the vehicle yet. But the vehicle will present itself once you kinda layout the blueprint.

John: I love that. It sounds like self realization is so hard for live younger people because they’re always chasing, right? They’re always going after certain things and maybe it’s the social surrounding, like whoever they hangout with, right? It’s hard to get out of their comfort zone because a lot of people don’t know any different. They’re spending into so much time with their peers, their social circle, and it sounded like you had a really good upbringing, your parents actually pushed you to wanna try, and they, there was no boundaries, right? Because the upbringing is a big thing for a lot of entrepreneurs, right? Because if you are constrained, and you don’t have the ability to think outside of the box, like and you’re not curious, it’s gonna be very difficult for you to actually try to pursue something that you don’t even know exists.

Ryan: A hundred percent. That’s key. And I think it’s important to understand as a young person, right? Listening to this, it’s okay, like if you don’t know your purpose yet. And I think a lot of times people feel like they have to know their purpose before they can ever take the first step, before they can ever move. And I think that’s, I don’t agree with that, I don’t think that’s fair or the correct way to go about life because I think it’s, you know, like say you have a job opportunity but you don’t wanna take it coz you don’t know if that’s your purpose in life. No, I think it’s important that you take the job opportunity because what I learned, you know, at least in my life into experience is that, you know, you are equipping yourself by taking that job skill sets, you’re learning experiences, and taking things that when your purpose finally shows up on your doorstep, now that’s where preparation meets opportunity. So don’t take for granted, right? Or if you feel like you can’t move forward until you have like, your purpose, you know, like your dream job or whatever it may be because as you stepped in to this odds and ends that may not necessarily be, you got to understand that the people you meet there, right? The relationships you formed, the habits you create, the skills that you learn, the lessons that you learn, you’re gonna take all of that and you’re gonna bring it into your purpose, and that’s what’s gonna actually just catapult it. It’s like I start to look it, you know, when I stepped in the baseball instruction, it’s like, “Why didn’t I just go straight in entrepreneurship, obviously it worked out well for me, why didn’t I do it 4 years sooner?” But the reality is this, when I was building, I started to look back and reflect, it was actually in those early stages of baseball lessons as an instructor, where I was learning to sell myself, right? To parents. Learning the skills that I’ve networking, and going and building out clientele when I stepped on to a job with nobody knew my name and I had zero clients. So learning sales, learning how to sell myself, learning how to effectively communicate as an instructor, getting knowledge from here into another individual that they can carry it out. All of those things translated. And I got to see the business model of how the actual travel company when in scaled in the sixteen states. I got to see that model take place, and guess what? I used that exact model when I created my white-label agency and scaled to 12. So it was like, if I didn’t have that period of time, there’s so much out that I missed out on and I don’t think that I would’ve gotten the results that I did as fast as I did had I not had those experiences to draw from, if that makes sense.

John: Totally. I really believe like people just need to go out there and figure it out, go out there and do something, right? Because don’t be timid. Don’t be scared of not being sure if it’s the right choice or not, right? And that’s where a lot of people are like hesitant on even starting a company and it’s okay. You might not be successful on your first one and it’s okay. Like move on. Fate and timing might be wrong, the product or service might not be a good fit for that time, for that marketplace, you just have to adapt and change. There’s so many other components and it’s great to hear that you actually live and work at it at company that you absorbed a lot of insight, right? Like to understand their process, their systems, how they grew their, you know, network, right? And scaled, right? So you mimic them and that’s one component and I love the fact that you’re mimicking a lot of good habits from people that you admire, right? And consuming content from. And you’re mimicking old colleagues or old systems from previous employers, right? Like you’re always learning and you don’t actually say it but you’re, it’s in here, and that’s what I actually did when I started my company, not knowing anything about SEO, it’s more about like my past experience and how I liked it and what I didn’t like in that company and just get things differently the way I wanted it to be, right?

Ryan: That’s awesome. That’s awesome. And I think that’s key man, it’s just understanding, you know, there’s no, there’s really, there really is no such thing as failure because failure and   leads you to the success. Without the failure you can’t have the success, right? And so there’s no such thing as failure if you learn the lesson that needs to be learned in the moment, and I think that’s key. That’s what I tried to do, you know, if I was to start the company and if I fail, I would go, “Okay number one, what are the positives? What did I learn from the situation?”, right? And if I can do that, if I can walk away and be able to tangibly say, —- These are the things and my lessons I learned to take to my next venture, was it ever truly a failure? And I think the answer to that is No. And so, you know, but you can never get to that moment, right? We can never get to the light ball if we didn’t fail a thousand times, it’s that whole idea. But people get so caught up on the “I’d do it one time and it fails” and they’re like “Oh this isn’t for me” and you have to tap out of that, you have to change your lens in the paradigm and see it in a totally different way.

John: It’s different because we’re entrepreneurs, right? A lot of people are working for someone, right? And for them that mind shift from that steady pay, that consistent I tap in, I tap out, all I have to do is this task, right?

Ryan: For sure.

John: To then, you have, here’s you run some responsibility, you have so many other tasks, and it’s okay that it might not be for everyone. Entrepreneurship is not for everyone. If you’re happy with where you’re at, and you’re okay with that steady pay and that salary, and maybe you, you make it to become an expert and make 6 figures, that’s okay. It’s your passion, your dream. And you might try entrepreneurship on the side, or you give it a shot, it’s not for everyone. And that’s okay too, right? Like don’t kill yourself already, like burnout is real. If it’s not for you, move to something that makes you happier.

Ryan: A hundred percent. I definitely think that different personalities cater to the employee months and different personalities cater entrepreneurship, very simple. I would say Reed Robert Kiyosaki’s Roger and you can get some perspective and then you get to choose. And I would actually say that most entrepreneurs, even STARP, you know, in the employee category, and then they kind of in the moving into entrepreneurship, as they kinda like, kinda like I did, you know, I went work for a company and most people in their, as they’re growing up, right? And they still under their parents’ roof, you know, you work for someone else. And that’s okay, and you learn a lot of things and skillsets. But just understand, there’s nothing wrong with being an employee if you like this structure. A lot of people, you know, from example my family members that, you know, they’re not, I would say that personality wise, entrepreneurship may not be the best fit for them because they just love structure. They love the idea of getting paid at a certain time and then they clock out at on Friday and they don’t have to think about work again until Monday morning. If that’s you that’s okay. As long as you’re happy, what else really matters?

John: Exactly. I have a lot of family members that are engineers, right? Professional doctors and specialists and it’s okay. They love what they do and that’s what makes them happy and that’s okay, right? I wanted to ask you, so I know we’re running short on time but what drives you today? Like what is your motivation to continue doing what you do and where do you wanna go with your future?

Ryan: That’s awesome. It’s a great question. Number one, I think because we are getting to the point of, you know, within the next six months my wife and I were kinda look on the kids, right? Start trying for kids, so number one that’s very easy. And obviously I wanna build and see as much as the world as possible for kids camp, also understanding that, you know, I truly believe kids are one of the greatest blessings on planet earth, right? And so I don’t wanna delay that and be 50 when I start to gotta have kids so I think there’s a sense of urgency there knowing that it’s coming. But on the, at the same time I think now that I’ve kinda build the platform and I do mentorship a lot of people, I think I have a, I wanna say a pull of pressure on myself if you will to perform, to always be evolving, to always elevate so that I can then in turn give back. And so for me, you know, I have to continue to wake up and be consistent because there are a lot of people now who depend on me, you know, you look at the social media and the following and stuff, I feel like I always have the need in a hurting world especially in 2020 Covid, right? To be giving value into the marketplace, to be helping people, and you know, again, it’s just the whole months that I’ve giving back coz I’m reading books and I’m basically taking that information and using it to create life change for me, what would I not when I obviously take that and translate it into other people and do the same for them. And so, you know, I think it’s just attaching myself to something bigger than myself.

John: And I love that. And until you’re a parent, you don’t really realize what the sacrifice is parents make. From sleep to business to life, you do anything for your kid. So it is the best blessing in the world and I’m so grateful that you’re on the show. I really wanna thank you Ryan. So how do people get a hold of you, reach out to you if they want, or check you out?

Ryan: Yeah, for sure. So most of my major, the major social media channels is like instagram, facebook, you can find me @ceoryanwhite as my handle. Feel free to shoot me an email as well staff@officialryanwhite.com and then of course you can always check out my personal website which is officialryanwhite.com.

John: It’s been my pleasure, it’s been great chatting with you Ryan, got to know you, got to know your journey, and we’ll definitely be in touch because I love your story. Thanks a lot Ryan.

Ryan: Awesome. Thank you so much John, appreciate your time.