You never know what you can find just by showing up.
We talk to Adam Steele, founder of Loganix, about his business journey. From his start in affiliate marketing to building his own SEO company, Adam has gained a lot of hard-earned knowledge from his mistakes in business.
You can grow quicker when you find someone who complements you and is able to pick up the slack where you aren’t so strong.
Adam shares with us what has been helping him overcome challenges in business, such as
- learning from and engaging with communities in online forums
- hiring a bookkeeper from the start
- finding a business partner who complements you
- habit stacking
John: Thank you for listening to Local SEO Today. Subscribe and share this episode. Joining me today is Adam Steele. He founded an SEO company Loganix in 2010. They provide SEO services to agencies, businesses and consultants. Thanks for being on our show today Adam.
Adam: Hey, thanks for having me, John. It’s nice to chat with you again.
John: It’s awesome to hear from a fellow Canadian. I know you’re out west and I know it’s not as bad as it sounds right now but it is starting to lockdown I hear. Is it as bad as the Toronto area?
Adam: I don’t follow the Toronto area too carefully so I can’t tell you for sure however we did over the weekend have our largest I guess days or day or weekend of cases and deaths for that matter so yeah, it’s not getting better.
John: Yeah and at least working here in Canada we kind of listen, right? To the senior advisors, the health ministers as opposed to down south so at least being fortunate to be in Canada. I feel
a little bit better.
Adam: Yeah, I mean this is a conversation on its own of course but you know, it is…It’s yes, at the you know, if you had said that a month ago I would have said, “Yes, you’re totally right. You know people are totally in step, in tune. They you know, they listen to you know, the CBC and etc. and they’re taking the advice.” And now I don’t agree with that and it’s among my own friends. It kind of blows my mind a little bit and of course it’s important to be empathetic and see their viewpoint and also understand the landscape that we’re living in with all the different kinds of information and I mean you…I remember hearing from somebody who is a reporter and has been one all their life and they don’t know you know, what to make of what and this is their job so you have to empathize with people who don’t know what to believe. I mean I don’t know for sure so I’m just you know, just being careful. I’ve got a newborn you know, things are shaky at best as it is so I’m just gonna be careful no matter what but yeah, anyhow it’s a weird reality.
John: Yeah, I mean it’s a weird world we’re living in. It’s definitely been an interesting 2020 so I’ll get right into it and if you can share with the audience members a little bit about yourself you know maybe a backstory about how you got started in this SEO journey and your…a little bit about your agency so if you can just start Adam that would be great.
Adam: Sure so Loganix the quote-unquote agency serves generally agencies and in-house teams so in-house marketing teams for companies and we provide a SEO fulfillment solution so that might be link building, it might be citation building and it could also be individual sort of piecemeal components of an audit, for example so you may not need or want to do the keyword research that is a part of your…of every setup for a new client so you would perhaps ship that off to us or gap analysis or a content audit or a content strategy and all these little pieces. We… that’s sort of the role that we fill. This started in 2010 as you mentioned and back then I had just left an affiliate marketing agency here at west in Canada and I had been exposed to a number of different traffic channels like email marketing and social media. I can’t remember if we were doing…I think we were doing some light facebook ads back then if I remember correctly and SEO of course and it was SEO that blew my mind because it was just hard to fathom that one could influence the search results something that I just I had no understanding of how google did google like how those results came to be and so once I got a look into that and was seeing how affiliates were doing this to create incomes for themselves. Many of them as young as I…and I believe I was in my very early 30s at the time. 20’s, sorry my early 20s at the time it just…it was incredibly attractive to me of course as anybody that age you know, just seeing the kids essentially make that kind of money. Us as an affiliate agency sending them five figure checks for a month’s work is a bit mind-blowing so I left them thinking that I could do this by myself and not necessarily the affiliate role but I thought if I could just take these affiliate tactics, what I understood to be affiliate tactics at the time and apply them for small medium-sized business perhaps there there might be a you know, a business there. And it didn’t quite go as I imagined. I ended up working or spending time on or in forums like wickedfire and warrior forum and all those types of forums and there was a lot to learn in there and there was a community in there and there was a buy/sell trade section and it is in that buy sell trade section that I as a citation builder and seller of citations submissions to local business directories was born and that was our first little service. We had seen a couple other brands now…now they’re brands they’ve been around for a while as well spring up from those or get their start in those buy/sell/trade threads and so we you know, kind of look to them said, “Okay, well.” And I say we…it wasn’t we but I saw what they were doing and I essentially just more or less copied it. They were doing links. I thought, “Okay, well I’ll just take you know…” They’ve got this nice little logo they’ve got this good copy and I just sort of mimicked what they were doing applied it to citation building and there we go and that was enough to continue. It was enough to not go into default on my credit cards and it was enough to pay my rent, eat food and get by until I was able to get you know, actual sort of retainer style clients but surprisingly it actually did quite well. And citations for quite a while selling to agencies, affiliates and various other types of folks was my bread and butter for at least a couple years and it was only probably 2012, 2013 before the retainers became my bread and butter and then it became a little bit more balanced and a little bit more steady I suppose. And not too long thereafter we rebranded as Loganix so we weren’t Loganix from the start. We were something called Creature Local if you can believe it. Really strange name but we rebranded us Loganix and set up our own website and started to move away from the forums went sort of legit as they might say. I got in, I got…became a part of other communities. I was really fortunate to have Matt Hunt who is of your area, reach out to me and include me in some groups with like Mike Blumenthal and Darren Shaw and Mary Bowling and just very awesome people that at the time I didn’t feel comfortable reaching out to just because you know, I kind of thought I was this black cat guy from the forums and they were these white knights and they just didn’t want to have anything to do with me but that wasn’t the case. They were very curious about what it is that we did in the forums and my style of SEO if you will and that was a big stepping stone that sort of brought me into the sort of more mainstream SEO space and provided a foundation to grow on.
John: That’s awesome.
Adam: And then we got into link building and link building has been big ever since we’ve begun. It…I mean it’s been big for a long time but it was big for us once we got started and it was really only recently that we moved into sort of SEO a la carte products like keyword research, keyword gaps content gaps and content strategies and all that kind of stuff and so now we’re hoping that there is a segment of agencies, of in-house that maybe don’t feel that they need to do all that grunt work I suppose and may feel that they would prefer to just analyze that data because we have all these tools we have ahrefs and whatnot and inevitably we grab that information we shove it into a spreadsheet, we spend all this time massaging it so that it’s intuitive and then from there we build on a strategy and so I’m hoping that perhaps we can fill this gap where we do all the grunt work, we put it into the sheet ,we massage it into sort of the way that you would do it if you had the time to do it and then you can focus on the strategy component and sort of the more exciting bits and so that kind of brings us to today more or less.
John: That’s awesome, Adam. I just wanted to ask you did you actually do this online like your studies even before starting your first job. Did you study like technology or IT coding? What did you go to school for?
Adam: Accounting but it’s…it wasn’t a good fit.
John: So I went to school for finance and I hated my co-op gigs in reconciling numbers, right? And my first job was in sales and I actually worked in performance online, affiliate marketing and I did that for a couple months. I didn’t really enjoy the type of you know, people I was surrounding myself with because they were more the dating sites and pills and all that stuff, right? But it was interesting to say the least like I was able to learn a lot about like you said, retargeting ads, emails and banner ads, affiliates, everything. So it’s interesting that you dabbled in there and I kind of dabbled in there as well so…
Adam: It’s a good place to start. You get exposed to so many different types of things and different types of offers and advertisers and publishers and it…Yeah, I certainly would not have ended up where I did had I not worked on the affiliate side of things.
John: And just learning what’s out there and what’s potentially available, right? Like what…a lot of people don’t even know what affiliate is, let alone how do you monetize your site with traffic to then generate some income, right? People don’t understand the whole world so at least just learning about it. It just opens up a lot of opportunity.
Adam: And I think it encourages you to start your own site you know, and I always…When I’m looking for folks to hire I’m…One of the first questions I ask them is like what…Show me your site, how have you ranked your website and oftentimes our most successful folk come to us with having you know, created their own offers or at least written their own blog content and have promoted or distributed that content you know, via different channels be it medium or you know, Growth Hackers or what have you so I can kind of see that they…how their mind works a little bit and they’ve got you know, boots on the ground a little bit and so I’m very grateful for that early experience because they had basically given me free reign. I created my own sort of coupon site and it was like coupons for moms.com or something to that extent and I know it was such a good way to get going. I always recommend you know, new SEO’s create your own site, create your own offers or find some other offers doesn’t necessarily need to be an affiliate type thing you create a little digital product and push that so it’s the best way to start I think.
John: Yeah, that’s awesome, man so in terms of like your career path, right? You basically just started doing citations and then you went into Loganix, right? Was there a lot of like learnings that you had to overcome like because early days like you mentioned it was really just bootstrapped everything to get to where you are today. How hard was it like just trying to find customers to then pay you to then pay the bills to then sort of scale?
Adam: It’s hard to remember now.
John: It’s a big blur.
Adam: A little bit. I don’t remember how hard it was I can…I’ll tell you what I do remember I remember in the earliest months I was still trying to…I was dabbling a little bit in the affiliate stuff and just trying to figure out that the tech…Nowadays we have all kinds of software solutions for a lot of these things but back then you kind of you had to know, you had to have a little bit of technical expertise to you know, figure out things like you know, creating a tracking link for example and you know, tracking spend to your offers and getting set up in facebook ads and where do you go to create your graphics and are you going to pay someone to create your graphics or do you know, we didn’t have canva back then so you create your own graphics and and how do you create you know, what graphic stands out. You just had to learn all of this yourself and they were great resources I have to say you know within the forums and otherwise but I remember I don’t even know if we had drive back then like google drive. I think it’s possible. I know for a fact that we used ftp. We just uploaded stuff via ftp so you know, my team member, my first team member was in the Philippines and I would upload or he would up…When he was done with an excel file, he would upload it to ftp and I would download it from ftp and then I would send it to a client or what have you. So all of our files were stored that way and how strange now looking back at it you know, building my own website of course he had to learn wordpress and before then I had one of those website builders. I can’t remember what it was called but I remember staying…But my friends were out, this is very cliche of course but when my friends were out at the bar, I was in this dungeon of a room which had mold no doubt about it. No doubt about it. I shaved off a couple years of my life and yeah, I was just working on building this. It wasn’t dreamweaver type website building but it wasn’t too far from dreamweaver and just you know, a pixel here, moving at a pixel there trying to line up things and then writing my copy and it was. Yeah, there were a lot of late nights and as things started to get going I remember multiple nights staying up all night and just you know, I would I remember the sun coming up eating some breakfast and getting started again and then trying to have a nap in the afternoon and then keep going just no sleep whatsoever and there’s a lot of a lot of stress. I remember trying to take a little vacation but ending up working the entire thing. Yeah, there was a…I don’t remember. I just remember little moments. I remember you know, going to a grocery store and of course my card, insufficient funds. I remember that happening a few times for like an anniversary dinner which was really sad, really quite sad.
John: Did the girl stay with you? Or did she become your wife?
Adam: She did…she didn’t become my wife but she did stay with me for a little longer. Anyways it can only happen so many times, right?
John: Yeah, that’s awesome.
Adam: Yeah, they were.
John: And these are similar stories I hear from a lot of entrepreneurs, right? And people don’t get it. They don’t realize how much hard work, how much determination and how much grit you have to go through, how many hours you put in, how stressful those days were to become who you are today and everyone wants to be that person you are today but no one wants to do the last 15 years of your life, right? To get to where you are so it’s funny to hear this but it’s the reality. Every business owner, unless you have started multiple businesses with very high success rate or you’re funded pretty heavily if you’re bootstrapping it…This is what I hear majority of the time, right? Myself included you and a lot of these business owners so I love that…I love the honesty behind it because that’s the true business owner’s journey, right? You have to…
Adam: Some people get lucky. I’ve talked to some people and they just kick butt right from the start. I don’t know what’s going on with that.
John: But that’s one…
Adam: They’ve got some sort of different genes.
John: But that’s one in maybe like tens of thousands or hundreds of thousands, right?
Adam: That’s true.
John: And how many of them don’t even pass the first five years, right? Let alone the first year, right? So you know, that mindset of like getting through, going like…Just plugging away and that determination, right? Is so pivotal for a business owner so growing up did you imagine wanting to be a business owner like what did you want to do when you were…
Adam: In highschool I did…I knew that I wanted to get into business some way. I didn’t know what it would be although I did have one example in my life. A friend of mine throughout high school his dad was involved in building software for I think buildings software for medicine and building software for real estate and a bunch of other things and he was involved in the SEO space a little bit so I just you know, I kind of from very far away I was just kind of watching what he was up to but mostly just the lifestyle that they were leading and it just…it was attractive. I didn’t really totally understand what he was up to but it got me interested in business ownership because it just seemed to be working quite well for this fella and so I had that in sort of implanted in my mind as I went into college but you know, again the accounting thing wasn’t very attractive however it did you know, like you know, you have these co-ops and you work these different gigs and you kind of see what you like and what you don’t like sometimes more that you don’t like and eventually that you know leads you into something you do like so you know, I had a good job with the government. I had a good job with a top three accounting firm and it was these you know, even though I wasn’t very good at either of those jobs you know, it pushed me to try something new eventually so yeah and again it was instructive you…In accounting you get to see a bunch of different businesses and even though you’re not involved in them you get to see their you know, their books and you learn a little bit from the business owners and see what their day-to-day looks like so I’m sure all of that contributes.
John: Yeah, that’s good to hear in regards to like mentors or coaches, right? I know you mentioned like Matt Hunt allowing you to get into the community were there others or was he the guy that really pushed you along to where you know, are today kind of thing?
Adam: I’ve had lots of examples but they were from sort of a distance so it was never sort of a mentor-mentee relationship. It was more just you know, I was just keeping an eye on them and seeing what they were doing and but yeah, I have a bit of regret not having found sort of a mentor early on just you know, I maybe I just imagine that these things would sort of come about organically but at the same time I…you know, people are very busy and you know, a mentor isn’t just going to seek you out so yeah, I think I would have done…I would have been much better off had I’ve been able to…had I spent some time looking for somebody that I kind of clicked with and that I might be able to provide value with in exchange for them providing some value to me however I’ve done you know, coaching for example and I found that instructive and and helpful so you know, where maybe I didn’t have a mentor-mentee I did invest in certain coaching platforms and received you know, maybe not mentorship but certainly instruction through those.
John: Oh, that’s great regarding like currently are you actively using people as well or is it more communities that you’re part of that you exchange knowledge?
Adam: More communities than anything to be quite honest. Yeah.
John: Yeah, I think we’re at a different stage in our business journey as well like maybe early days it would have sped up a little bit in terms of like less mistakes or you know, more fast track things but…And now it’s more…It’s okay to make mistakes just try not to make big mistakes. I’ll lose a lot of money and time, right? But it’s a part of journey, right? Of business, right? So just enjoy the process. Challenges: what can you think of or can you think of some of the major mistakes and challenges that you had to overcome last couple years during this entire journey of yours?
Adam: One that immediately came to mind was not hiring a bookkeeper or some sort of of accountant of some sort right out of the gate like I should have done that much sooner and you know, you don’t prioritize your bookkeeping, you don’t prioritize your monthly, quarterly installments to the CRA and eventually that will catch up with you and it certainly caught up with me and I got lucky. They were kind to me if there’s such a thing. They were quite kind to me but you know, it was tough for a number of months to essentially you know, be beholden to the CRA and it’s not like I was trying to evade or anything it just…I just never got around to it and I just never realized I don’t know I just was an idiot and just didn’t think there’d be any consequences or if there were consequences it wouldn’t be so bad or what have you and so that was something that I will not soon forget I’m sure.
John: Because you were an accountant is that the reason that maybe like you studied accounting you thought you didn’t have to or was it more…
Adam: No, just delinquency that’s all…Just I was like I’d rather do anything other than this and I will find…I will get my accounting done sooner or later or you know, or I could really use this money to invest in you know, this software or whatever and I can’t put it towards taxes or just poor money management. All of the above really so you know, these things have a way of catching up with you and some years ago at least five maybe six. It did catch up with me and that was about that’s when I started listening so that was a hard-earned lesson. I mean there have been so many challenges but it’s hard to really point to you know, any single one.
John: But hiring early is a big thing, right? Like just making sure that whatever you don’t like , enjoy doing…Just find someone to fill it that actually enjoys it, right? Because…
Adam: Yeah, or is just motivated. It maybe not necessarily…they I mean I don’t think there’s anybody on this wonderful earth that loves submitting to local business directories but you know, people have to put food on their table and so my employee or not technically employee but I suppose contractor. Number one I mentioned earlier from the Philippines and he’s still with us today which is incredible. Ten years later or at least nine and a half and he’s still involved on the citation not submitting the citations himself. Thank goodness but he’s still involved on the local search side of things and yeah, that was really learning how…And the only reason we got off the ground was because I learned that there was other markets out there where I didn’t necessarily need to pay 25 dollars an hour or 20 dollars an hour. I was able to take advantage is the wrong phrase but you know, create a deal where they were happy with what they were making and I was happy with what I was paying and it was commensurate for the work that was happening and it just helped me because you know, I just…I didn’t feel like I could charge very much at the beginning and then I mean how much do you pay per citation? Not exactly much, right? So it …Having that and learning about Odesk which is now Upwork in those early days saved my butt for sure.
John: But that’s what business and entrepreneurship is all about, right? Like finding, bridging the gap, finding opportunities and if you look at how the supply chain works, everyone makes a little bit no matter if it’s product or service you find…And this is globalization, right? It’s all about finding people that is willing to do the work and find opportunities that you can actually make a margin, right? And that’s where businesses arise and you found an opportunity and you capitalize on it.
There’s a lot of people that do that and there’s a lot of people that don’t take the risks, they don’t understand how it works, they don’t understand how to run a business, right? So at least you’re open about that as well so I love that. Very similar to myself I started my company on Upwork. I hired as well in Philippines and most of my staff are still there so it’s a part of the journey, right? And it’s great because they’re so dedicated and hardworking people and committed and I mean I visit them.
Adam: Loyal. A word that comes to mind.Yeah, incredibly loyal.
John: Loyal. But they’re like true, they’re honest people, they’re good people, good-hearted people and that’s who you want to surround yourself with, right? And it’s a representation of who you are as well, right? So it’s great to hear what about some of the advice because as you know, you’ve been in business for a little bit longer than the average business owner who’s kind of just starting off so what words of wisdom or what advice would you give them who are maybe just starting or been doing it for a couple years?
Adam: Hire an accountant as soon as possible and just make sure that stuff’s just on automation you know, that your installments are paid on automation, that money is automatically taken and put towards taxes and it’s just out of sight, out of mind that would be my first recommendation. You don’t need that kind of headache. The other thing is again sort of related to money is just making sure that at the end of the day you’ve got money left over for yourself. I think there’s a lot of entrepreneurs that work very, very, very, very hard and then at the end of the day they look at their bank account or what have you and not that money is everything but you know, they should have something be it money or investments or what have you for their troubles because it’s hard and you know, you don’t want to you know, work for 20 years and then look back and you know, not have have anything and it took me quite some time to really…only recently to kind of figure that out and start to plan for that future. Fortunately, I started quite early so you know, I…it wasn’t quite such a concern in my 20’s about the future and you know, if you’re in Canada RRSP and things like that and investments and all that stuff but now in my 30’s and with a brand new child you know, these are very top of mind so I think stuff like that be it you doing it yourself in my case I found a friend who’s a financial advisor and he was able to sort of do a cash flow for me and figure out. “Okay, well if you want to get here then this is how much money should go here, this how much money should go there and so on and so I just…I know that I need to pay myself X . There’s another thing is pay yourself, don’t just like you know, pay yourself just what you need to get by like…and that’s all…That’s for at least eight years that’s what I did. I just paid myself what I needed and sometimes that can be there’s no control there. It can go up, it can go down and that’s not necessarily all that good but you pay yourself exactly how much you need and then you only spend you know, you only spend what you know, what you need and then that…What’s leftover you put somewhere else. I would be in a much better position today if that…if I did that.
I was anti-partner for a very, very long time. I would not even consider it. Not that I had like a bunch of offers or anything but it just…I just didn’t want the help, I guess and I didn’t want to share and what I found later on through sort of a pseudo-partnership nothing…a partnership nothing official or anything is how much quicker you can grow by finding somebody who compliments you and is able to pick up the slack where maybe you aren’t so strong and in Aaron my partner now you know, he’s much stronger on the finance side of things so I don’t have to worry too much about that and how much less stress I now have because I don’t need to think about making sure that you know, there’s always x amount of money set aside for payroll that’s not a concern anymore. We are in infinitely more successful because he’s looking after that and I can focus on what I enjoy which is the product side of things so I get to spend my days on the product side of things which I have much less stress which is very timely now that I have a new stressor so just I guess…Just the lesson I suppose of just being a bit more open-minded to the possibility of of other contributions to your business in the form of a partner or like a JV or what have you because it won’t work for everybody and I mean you know, there are horror stories I’m sure but…And it despite having worked with him for two years in sort of a pseudo-partnership before and having done very well with him it was still a big big leap for me. It took me a while to get my head around it and I guess my identity was so wrapped up in Loganix that to cut it in half essentially and it just felt and it was an incredibly stressful decision but I am so grateful that I found him and that he found me and that it’s working as well as it is so that is a pretty transformational lesson for sure.
John: And I love hearing how vulnerable you are in terms of like how raw that is because being true to yourself and being honest to tell all the listeners about like where your biggest you know, challenge was like. Yes, to let go, to give up some you know, you understood where your I guess gap was where your not so strong strengths were, right? Like the bookkeeping, accounting aspect and just letting go let someone else who is that zone of genius, right? Hire them, make them full-time, pay yourself. All these things are once like I went through this maybe five years ago, right? Like I was like look I know my strengths, I know I’m good at XXX. Everything else I can learn, but I don’t want to because I want to continue doing what I love, right? And I don’t mind paying someone that will save me that stress, save me that burden and that desire of me wanting to be in control of everything. I don’t need to be in control of everything. Once you understand and let go and give other people more responsibility. Let them figure it out and then you become a true leader, right? Where you become more of a owner that’s working on the business as opposed to in the business all the time and there’s a big mindset shift there because your brand, your identity has always been, “This is my baby. I spent eight years, five years working on it.” But then you basically realize like you can’t do everything the best of ability from operations production, HR, sales, marketing, accounting everything, right? Once you let go it’s like then you can focus on the bigger picture, on potentially scaling or truly understanding like what why are you doing this ultimately like you know, now that you have family now it’s more about like positioning yourself so that you have a better lifestyle because you don’t want to be in the business 14, 16 hour days when you have a son or daughter to want to…That wants to play with you, right? So controlling your time because that entrepreneurial business that you’ve built should not dictate when to spend time in the business you should be dictating when not to spend time in the business so you could do things that you are ultimately wanting to do, right?
Adam: Yeah, they say something like you’re…Ideally you don’t work for the business, the business works for you.
John: Exactly, so you need to make that shift, right? And it seems like you’re in the pivotal point of slowly doing that and love hearing that, right? So I know when you’re starting off. I know you mentioned like you were in forums and online communities. Did you ever do like live meetings with people like networking and live events or were…Was more digital?
Adam: Very much digital heavy and no particular. I’m not the type of individual that enjoys working a room and handing out business cards and that sort of thing and so I think I gravitated towards digital because of that discomfort and it was really only and then I’m not particularly great at it now but I do push myself more to do it maybe not this year but it’s in a couple years previous and I’ll do it in the future for sure but to get out to you know, conferences like Traffic Think Tank and what have you because it’s very valuable those connections are…And we’re talking because of that relationship albeit someone that we built very quickly but you know, we might not otherwise be chatting because you know, I may not have pushed myself to get out there and do that so I think you never know what you could find just by showing up you know, you even if the meet up or what have you isn’t like going to necessarily have your clients at it then maybe there’s somebody that’s going to be there that knows your ideal client you don’t know that yet but you haven’t met them yet and so I’m certainly no example for doing those sorts of things but in the moments that I have it’s been very valuable to me so I just try and remember that when I’m debating whether I should go to this or that.
John: And I totally get where you’re coming from because I lived that online world for many years and I used to live on Kjiji, selling a lot of old stuff for margin. I was those guys. I was a hustler and for me I ran the online you know, affiliate world. I did so many things that people don’t really know my side of the story but I was always out there trying to figure it out, right? Like I was always curious. I was like how did these ultra successful people do it, right? I’m doing…I’m going out there meeting people and yes, I could have you know, met…Went to a hundred networking events and everyone was selling me MLM all the time, right? Because I was out there. I was like social and everything but it wasn’t for me, right? Like I knew when I could then eventually read people and read people to know if they’re in it for the right reasons or not and that’s a skill that I’ve learned over many many years of meeting thousands of business owners, right? And unless you actually train and actually do it for a lot of times and it becomes more of a habit. It’s hard and that you have to get outside of your comfort zone and just to give you know, words of encouragement, Adam is going out to events not only like I go to Local U sometimes. I go to some of these SEO events. I join some communities. It’s all about just showing up and being engaged and active because what’s the point showing up and not even being engaged. You’re just like a spectator that didn’t even join if you’re not gonna be active, right? So if you’re gonna do it go with the purpose of actually wanting to provide value of actually engaging with others because if you don’t then you’re just like anyone else on the outside, right? So for me it’s all about you know, everything. Yeah, go ahead…
Adam: And good little tip that I picked up along the way and I did try was a lot of these events you can get some sense of who’s going be it by following the hashtag early on or you know, with some like meetup I think for example you can see sort of the folks that are planning on attending or you know, joining sometimes these things come up of a slack group that exists like Traffic Think Tank for example and so what I did…it was I made an effort of trying to socialize with these folks before the event happened so that there was sort of a foundation already built and I could look for faces and be like, “Oh, remember that conversation we had.” So it’s not just a blank slate. I found that as sort of the ultimate sort of conversation starter.
John: Yes, especially if you’re like I’m very much of a extrovert. I go out and meet anyone.
Adam: I get that sense.
John: And it’s okay, right? Because for me it’s not like I wanna you know, I just wanna get to know people and be nice to everyone, right? Like there’s nothing more than building strong relationships and you never know when you’re gonna cross paths or whatnot so for me that’s the whole point about like being social. Go out there, do something that you’re passionate doing, right? If you’re out there to help others people will know versus if you’re out there selling. Everyone hates sales people, right? But if you’re out there just being good or being curious and wanting to give then they’ll know, right? People will either like it or not, right? And they’ll…Let you know they’ll add you or block you, right? You’ll know very quickly so I don’t know it’s fun, right? This whole journey of like reading people, sales, networking so now that you’re a father, right? Has things changed in terms of your business, your focus, how you really like time manage your day?
Adam: Yeah, and folks said it would and I believed them. I just didn’t know what…to what extent and what I had heard is that I would become more effective, more productive, a better time manager and then that is 100 percent. I’ve never been more consistent at more things in my entire life and it’s because it’s sort of there’s an enforced sort of structure around a baby and his sleep times and all of this his feeding times and I’m a very you know, my wife and I both work from home so we’re as involved as we can be and her and I have shifts, baby shifts and I cover this time and then she takes her shift and then I take…so like for example my night doesn’t end till about 2:30 a.m, she’ll take over at 2:30 a.m and then I’ll wake up at around 9:30 and then I’ll start and then she does some work and then and…So there’s just this baked in structure to every single day and what that has encouraged I suppose I don’t want to say forced but encouraged is routines and what I’ve found is so you look for little sort of hacks to save a little bit of time and then that’s nothing revolutionary but for example during my shift at night I will make sure that my breakfast is entirely prepared in a container that my water is already poured, that my coffee is ready in the machine, that basically when I wake up if I have to go straight into …If suppose he’s awake and sometimes he is and sometimes he could be awake in 30 minutes that I’m ready to go and that I have food ready for me and all that kind of stuff so that I don’t bring any sort of negative energy into that shift and so…And then on top of that I said, “Okay, well what if I wanted to start taking vitamins again?” So then I stacked what they…I think they call habit stacking so I stacked that habit on top and then…And lately I was thinking you know, I’d really like to be able to do 100 push-ups in one go and so I said “Okay, well what’s the max I could do now?” And so morning I get out of bed and I started doing that, same thing with cold showers and I just keep stacking these little things on top and…It’s this structure that has sort of afforded me or or pushed me into this sort of more disciplined world and it’s wonderful and the work still gets done I’m… I still get as many hours as I need you know, like when you’re having to get a paper out the door if you were assigned that paper like months ago that doesn’t actually help you all that much but if you were assigned it three days ago you’re going to bust your butt to get that done and I find the same thing is true. I can’t mess around anymore. I have x amount of hours to get what I need to be done and I have to do it because I don’t have any other choice.
John: And there’s no excuses. No one else is gonna take care of your son. It’s you and your wife and they’re…It’s your duty, right? And if you let things to drop someone’s gonna you know, break, right? And therefore you need to and that’s the same thing with your business, right? So the mindset, the discipline it only occurs when you’re a business owner and you’re a father, right? Like you…And it’s hard to explain it to someone before they’re a father, right? Before…And running a business was fine but running a business with a small child during a pandemic when he’s at home it’s a little bit more challenging so you know, people can actually understand you a little bit more when you become a parent living through the same experiences that you’re going through but until you’re there…No, you can’t even explain it to someone or you can’t even realize how what they’re going through.
So I love hearing that man. It’s awesome so where do you see yourself in the next five years, ten years? Do you see yourself staying with Loganix, growing, scaling, selling where..What’s your future like, Adam?
Adam: This year was all about building, rebuilding the foundation of our business so everything from the people to the SOP’s to the websites to the copy on the website just getting everything tuned in. Our email marketing we’ve been real lucky to hook up with some really intelligent consultants in each of those spaces and have them do work for us instead of hiring internally. We just found that to be a much better option and next year is going to be building the sales side of everything so just now that we’ve got kind of the found…So one of the reasons we…This year we didn’t focus too much on sales because we couldn’t capture those sales properly with a good email sequence and all of that kind of thing so now that’s in place now we can really focus on the sales side of things so maybe next year you know, we start doing webinars. Maybe next year we think about you know getting back on youtube with videos and whatnot or maybe we hire a salesperson instead of it just being myself and my partner you know, these little things now that we’ve got you know, case studies, now we’ve collateral to give to people. These are all things we didn’t have a year ago so next year is going to be a big sort of setting up the growth engine if you will and then after that I don’t know. I…maybe there’s a sale in our future. I don’t think we’d be opposed to it but I don’t think that the business is in a place yet that it would be super attractive just because Aaron and myself are still so involved so I think that the ultimate goal would be able…Would be for him and I just learned about a business that recently sold in our space and the owner he says you know, before they contemplated selling he his wife and his kids just left, went to Europe for a month and just left the business in the hands of sort of their most senior staff their sort of quote, unquote GM and essentially that was sort of a test you know, are we ready you know, could we sell this? Am I that…Am I no longer needed in this business and so I think something like that for my partner and myself you know, we just…We find that person or we train that person up so that him and I…And we build you know, the processes and teams and all that to get it to a place where him and I could just leave.
John: That’s awesome, man. I mean you’ll figure it out when time comes but it sounds like there’s still a lot of work, it sounds like you’re still enjoying the process because entrepreneurship, growing, scaling, hiring more for different departments. That’s a part of growth, right? And you’re gonna have growing pains. There’s gonna be a lot of mistakes along the way, right? Hiring the wrong people, learning about the process you know, figuring out that funnel, right? It’s the whole journey, it’s the process, man. Just enjoy it. Take it day by day, don’t get too stressed because everyone’s going through it. It’s not just you, every business owner goes through the exact same thing and they think they know what they’re doing but no one has a clue what they’re doing half the time and it’s true, right? I speak to them all the time and they’re like I just try to minimize the mistakes. I still make tons of mistakes every day and it’s part of them.
Adam: Minimize the downside as they say.
John: Exactly. So how can some of the listeners get a hold of you and reach out to you directly?
Adam: Loganix.com is probably the best route l-o-g-a-n-i-x dot com is the business…Is sort of the channel for through which I communicate. I’m not super active on twitter just…I don’t really know what to say to be honest. Most of the time so I just don’t say anything at all and I mean I’m in a lot of marketing slack communities so you can find me there as well and I’m more than happy to answer any email if anybody had any questions firstname.lastname@example.org. Feel very welcome to ask me any questions or whatever.
John: Well, thanks a lot Adam it’s been a pleasure having you on our show. It was great learning about your journey, learning about…A little bit about your business and I know you’re a father now best of luck because my ultimate thing is just be present, just don’t forget that he’s now a part of you and be the best at…be there for him, right? And that’s being able to run a business, to free up time…To spend time with the kid has been the ultimate gift I felt in the last five years since I’ve you know, my son’s five now and now I’m able to pick them up, drop them off and spend and I disconnect at five, right? And just be present with them, right? So I have that luxury and I think that’s…As an entrepreneur just remember not a lot of people have that privilege so enjoy.
Adam: Thank you