Putting People First: A Conversation with Ryan Vet

‘One of the biggest challenges I had is really understanding that everything you do in business is not about the dollar, it’s not about profit, it’s about people.’

Ryan Vet is an entrepreneur, speaker, author, and sommelier. His entrepreneurial journey got an early start, and he hasn’t stopped since. He launched a marketing firm at just 14 and started a coffee shop and launched an app out of his college dorm room! In 2019, he launched Boon, a revolutionary app for the healthcare industry.

‘Finding people you align with in your life where you’re at and where you’re trying to go is important.’

This episode covers several topics helpful to starting and experienced business owners:

– Finding a mentor and being a mentor
– Failures in business
– The impact of technology in business
– The cons of automation software
– Prioritizing faith, family, and friends

Connect with Ryan online:
Personal website: https://ryanvet.com/
LinkedIn: https://www.linkedin.com/in/ryanvet/
Twitter: https://twitter.com/ryancvet
Instagram: https://www.instagram.com/ryancvet/

John: Thank you for tuning in to Local SEO Today. Don’t forget to subscribe and share the episode. My guest for today is entrepreneur, speaker and author Ryan Vet. He launched his marketing firm at just 14 and in 2019 he launched Boon, a software application for the healthcare industry. Thanks for joining me today, Ryan. 

Ryan: Thanks for having me, John. 

John: Yeah, I’m excited to learn more about your journey. If you don’t mind sharing a little bit about how you got started, why did you start at such an early age, right? How did you get started at that time? 

Ryan: Absolutely, like what you said my first what I would call my real company was at age 14. It was a marketing firm and we had the opportunity to really work with nonprofits in about 25 different countries with over 200 clients and I remember going down to the courthouse with my dad and we had to sign paperwork to start the company, he had to co-sign everything cause as a fourteen year old you have no legal right to do that but really it started before that. It started with a lemonade stand and I joke…People think, you know, “That’s what everyone’s done.” And it is true but long story short I tried to advertise my lemonade stand in the Chicago Tribune or Daily Herald or the Chicago newspapers and found out that it was way out of my budget for that full color back page ad that I wanted. It was like 50 grand a day or something like that. My lemonade stand had maybe about 50 cents a day to market. So, I did what any entrepreneur does and I start my own newspaper and that lasted a whole one or maybe two issues. Wasted all my parents’ computer paper and it did land on the desk of someone who owned a local business which I got to design at a young age and that’s why several years later I opened up that marketing firm. So, that’s really how it truly started and it was just the desire to make a positive change, make beautiful designs, make the best lemonade in town and I was all about trying to figure out the best recipe. It sounds funny but that’s kinda how I got mine started. 

John: So, even beforehand…Before that moment I wanted to ask you like did your parents actually have businesses themselves or how did you get to this kinda entrepreneurial mindset? 

Ryan: Yeah, neither of my parents have business of their own and I think I’ve always been encouraged to pursue that. If I ever wanted something my parents would encourage me to figure out a way to get it in a constructive way that wasn’t a punishment by any stretch but it was challenging my imagination. And so that was a part of what inspired it. I think it’s partly how I’m wired and how God made me. I think it’s part of my DNA that I like to create things. I mean, I would sell anything. I got in trouble at school so many times just for buying a pack of orbit gum from Sam’s Club, you know, it was like 15 in a box and it was like 7 bucks and I sold each for a dollar and that’s 50% margining. I got in trouble for that. I got in trouble for making school t-shirts with the school logo on it without permission from the booster club and not that I was trying to do anything wrong. It’s how you learn that there’s laws and rules and things that you have to abide by so they’re all good lessons but , you know, I always wanted to just create and sell not really to rip people off and make money but I enjoy the process of creating and imagining and I had to make money out of my ideas so I can do the next one. 

John: That’s awesome so your upbringing obviously your parents raised you to be curious, right? To be creative, to try different things and I guess that’s how you’re molded, right? Did you have siblings, did you have friends that are very like minded as well? Do you surround yourself with people like that? 

Ryan: Yeah, I got a younger brother and he and I actually had the privilege of working together in one of my endeavors. In one of my craft beverage launches that I own with a partner. So, that’s fun. He has always worked with me on various projects that I’ve had for better or for worse. Sometimes I think he enjoys that my crazy side there to start and try new things. Sometimes I think he tries to run away from it which is probably the wiser of the two options but he I would also say is very much driven, finishes things, takes risks but his risks are very different like he hiked the whole Appalachian trail then started out alone and he met people along the way but he had all intentions of hiking by himself  so, you know, it’s that same sort of drive manifesting itself in different ways that so to answer your first question about my siblings I do have a younger brother and then my friends…I grew up with friends that usually were my employees for whatever side project I had they would help me clean cars at the car wash or sell lemonade with me or I had a line trading cards that I called Pet Galaxy that I thought I could take over Pokemon with back in the mid 90’s. So, I did surround myself with people like that but I usually brought them into it. Since then I have a lot of friends that have no interest in business like I do. I think that’s very healthy to balance me out and at the same time I do have a community. I would say there’s three people you need in life. Those who have gone before you –  some mentors, those who can run alongside you, those people who are at the same stage of life – sometimes that’s personally and sometimes that’s financially, sometimes that’s in business. So, I surround myself with people in different categories there and then people behind you in life that you can mentor because I find…I’m an instructor. I have a couple high schoolers and college kids that I mentor and I find that when I talk to them or they ask me a question I had to think about something I have not yet thought about why I did that decision, whether it was the right one just retrospectively. 

John: That’s awesome, man and then in terms of like schooling what did you study after high school for instance. 

Ryan: Yeah, after high school I went to Elon University and it’s just an incredible experience there and I still have the opportunity to serve on the Entrepreneurship School’s Advisory Board. It’s just a wonderful school, wonderful people and the best part about it wasn’t the classes. Don’t tell them I said that but the reality is and  I think anyone would say it’s the college experience, right? It’s people you get to meet, interact with and the things we have to do for the first time. Just managing your own schedule and I had the advantage of doing a lot of that through businesses but that was managing a business. Managing my personal life wasn’t something that I learned. So, I think that was huge but I studied marketing. My degree is in Business Administration degree. I was concentrating on marketing, sales and an unfinished minor  in Psychology which I do regret not finishing. So, that’s what I did for undergrad. Then I’ve done various programs here and there not degrees but certifications in things at Cornell and Harvard Business School and things like that over the years.

John: That’s amazing. So, after your schooling what was your first kinda gig afterwards? Did you start running your business or did you actually work under someone? 

Ryan: Yeah, so my right…Well, through school actually I still had that first marketing firm. I ran that for about 12 years so I had even after school. I tried to wind it down multiple times and there’s just this legacy, clients and they were all non-profits and saying no to a non-profit that’s not gonna end in good things. It’s really challenging. So, I would still service them or have someone of the team like some team members service them. So, I had that throughout college and undergrad. Right when I got to school I started my first coffeeshop in my dorm room. We had hours, we had menus, the whole nine yards. That’s  how I paid for, you know, activities around school and being able to go on trips and things so that was a side hustle if you will. But I started my first, what I call my dorm room startup out of my dorm room and I call it dorm room start-up not because that was the classification but because we had dorm room software that sold to higher education institutions that had residential campuses so if you lived on campus our software could have been used. So, that was my start-up during school immediately after that when I graduated I did some consulting for a number of companies that were much larger so outside of the software world and did direct consulting with them and as well as I did do a very brief stint of a consulting turn to employment opportunity at a company running an ecommerce program that just basically did 90% of the revenue in the last two months of the year around christmas so I did that very shortly for a number of reasons and that’s when I launched my first  coffee shop right after that. So, that was all within like two years of graduating. It was a very busy time. I had my hand  probably in more things than I should have but I had the energy, ability and bandwidth at that point in my life to be able to do that. And I did go work for someone after that for about five years or six years and that was a really good experience. I was able to be one of the first three people on the ground so though I work for someone I felt like the, you know, entrepreneurial journey just with a little bit of structure and guard rails and some great mentors that really shaped most everything I know about modern day start-ups and fundraising things like that and just that whole lifestyle and cycle on what it takes. 

John: Amazing, man. So, tell us what are you working on now? 

Ryan: Yeah, so right before we started this conversation I was rushing to it. I’m working on finalizing the transition out of the company I launched back in 2018/2019 was when we publicly launched it. And so that’s  a really exciting transition to see and move one to its next phase and watch it kinda take its wings and fly. So, I’m excited about that and watching how its newly found life in it’s new direction. It’s really going to be beneficial as…It’s going to be able to benefit so many sectors far more than I imagined. I originally thought we can only help healthcare, medical, dental, veterinary but where we’re going we’re working on something so much bigger that’s going to be able to impact everything from services that you have around your house to just so many different aspects of life. So, I’m very excited about that and I’m also…I mean I’m involved in a lot of things but the things that are taking up my time that as well as working with a company called Newchip that is based out of Austin. It’s an accelerator and they work with start-ups helping them learn what it means to be a start up so if you’ve that 50 thousand dollars money in or revenue and you’re just trying to figure out like I don’t know how to approach an angel. I asked all my friends and family, shook them for their pennies, right? But what does a financial model look like or due diligence or data room or the right pitch deck. So, all the way from Pre-C company  really to all the way to A-series and really helping them connect them with investors and again one of the things I mentioned a minute ago, who I keep in my life? I keep people that I ran alongside, running mates that are in the same stage. Well, Newchip allows you to connect with other founders that are similar to you and just hold you accountable for and sometimes being a founder can be lonely. Most people don’t get the ups and the downs. I mean, when you go to investors and VC’s literally thousands of times and you hear, “No, no, no, no, no,” or, “You’re idea’s foolish,” or, “Have you seen these other fifty companies that have tried and failed? You’re valuations out of this world.” And so just having some people to talk to would be really beneficial. 

John: That’s amazing, man. It sounds like you’re having so much fun or you’re enjoying at least the process, right? Because there’s a lot going on especially in the Angel and VC world, right? And guiding through that like I dabbled in it. For me it was more about just the investment side but for me I didn’t have time because it’s very time consuming, right? Like vetting all these pitches and tryna just stay on top of it and do due diligence, right? Like you have no time. So, it’s interesting that you’re in it and in terms of like mentors and coaches and people that you actually surround yourself with you mentioned a couple of key things where you basically try to have people that have succeeded, the ones that are living presently and the ones that are kinda just starting off, right? So, how did you go about surrounding yourself with those type of people and how did you pick them?

Ryan: Yeah, what’s interesting is if you look at millennials which I’m a millennial. I don’t know, I still haven’t decided if I’m a proud millennial or not but I’m a millennial and I can’t help when I was born. Millennials actually, the generation out of all the history since the 1900’s since the silent generation that actually want mentors more than any other generation however they are the least likely generation to have a mentor and the reason being is older generations think millennials are crazy which we probably have a dose of that. That’s probably a half there, a quarter would be fair but the other half is millennial’s aren’t willing to ask and so I think when I look for a mentor it’s someone maybe not on the same path as I have, especially if it’s a career mentor. For a life mentor it’s someone that I have seen live a life well  that I want to emulate and for me that has a number of components including face based components is a big one for me. They don’t have to be successful in their business or even successful in their career but just to…I wanna see someone who led a family well as I’m a newer dad and have been married for a number of years now but those are things that, you know, have their own challenges outside of the workplace and if  some people just invest all of their time into work and don’t have a healthy balance which hurts their family. Some people just don’t know how that balances out. So,  I think finding people that align with your life, where you’re at and where you’re trying to go is important. You can always find business mentors to teach you things but I think what I call more of a life mentor that’s the thing, not quite a life coach but someone that can do life and ask you the right questions and make sure that you’re on track. 

John: Yeah and I think that’s a really good point cause those are things that you wanna focus on in the greater scheme of life, right? In terms of surrounding yourself with like minded individuals not just for business because people are so focused on like money, career, aspirations but they forget about what’s truly important. What do you want out of life in terms of like 40, 50, 60 years, right?  And is it family, is it taking care of your significant other, children, friends, you know, travel,  enjoying what you have, right? Be grateful. A lot of people forget about all these other things, especially. And I think during this pandemic, a lot of people realize what truly is important, right? And that’s hopefully gonna allow people to be less focused on chasing things, right? Stuff that really doesn’t really matter at the end of the game, right? Like, really, what do people want, they want to be surrounded with people they really want to be with, right? Which is strong relationships, talk to real people with real connection, right? I like…I love that. And then in terms of like, challenges, I guess you’ve probably encountered tons of them over the years. Can you think of a couple of them that maybe mistakes or challenges that you kind of overcame? And how did you go about fixing the problem?

Ryan: Yeah, there’s so many challenges. You know, I think most entrepreneurs, and I won’t speak for all entrepreneurs, but most business people that have had some outward measure of success, have a mountain of failures that’s 10 times higher than any success that people see. It’s kind of an iceberg effect, right? And I think not being afraid of failures, or those challenges that’s what sets people apart from being able to move forward and it doesn’t mean that they don’t get you down, or they don’t slow you down, or they don’t hurt or leave scars because they do. And I think, you know, those are okay. It just depends how you deal with them. So, when I think of some of the biggest challenges, I mean, I can talk about a lot of different obstacles I’ve had to overcome but looking back at all of them if I were  to categorize maybe some of the biggest challenges I had, is really understanding that everything you do in business is not about the dollar, it’s not about profit. It’s about people and people say that, and they might mean it. But for me, it really became true. And you know, every time you leave a company, or you start a new company, or you sell a company or buy a company, whatever it is you’re inheriting people, there might be cashflow, there might be assets, there might be other things, but you’re inheriting people, or you’re encouraging people to move on and one of the things that I’ve been challenged with in the last probably 7 to 10 years is anyone that interacts with me better off because they were on my team or part of my company or I invested in them than they were before and then the first question people always ask is, “Well, have you ever fired someone?” Yes, I have and unfortunately, that’s just the nature that, you know, sometimes it has to take for different reasons. Each case is very different and those are challenges. But how can you still do that? Well, in a loving way that’s investing in people. So, back to your question with the challenges, I think my biggest challenges have come when I forget that when I forget that people are the priority because without people you don’t really have the profits, right? You don’t have people to buy your products or make your products or sell your services. So, you know, the biggest things that I can think of some moments or some people that, you know, there were moments where I did not put people first and that’s ultimately I can trace failures back to those moments almost every time. There’s very few times when not putting people first lead to…I said  it definitely let me rephrase it. There’s very few times I can think of where I failed, where I had put someone first.

John: I love how you talk about people, because I’m all about relationships and I hire slow and fire fast, right? And I want to make sure that they’re a good fit and the alignment with values, right? And the challenge is when you inherit people and their traits and their skill set, it’s hard because, you know, you basically have to absorb them and figure out if they’re going to be in alignment with your future goals, right? Endeavors. So, when you have something that is clear in your vision, right? And they’re not in alignment, then you have to go seek out real people that really fits that mold, right? And that’s the challenge a lot of people are…This is their livelihood. This is it for them and for you to say, you know, you have to move on. It’s hard, you got to show some empathy, you got to really feel where they’re coming from but they have to also look at why you’re doing it right? It’s just not a good fit. So, I totally get where you’re coming from but for me, it’s like I’ve kind of just I’m just one owner and I only hire good people and they stick, right? And that’s more important, for you as an angel investor, or a serial entrepreneur it’s a little bit different because you’re running it for different purposes, right? Because there’s other people invested in this project and you gotta dictate how it grew up, right? So, in terms of like I know you mentioned about some of the challenges and failures. Is there any advice you would give anyone that’s kind of starting off this journey, either side hustling freelancing to becoming more of a business owner, SaaS company, anything that’s trying to get angel investing, your expertise. What would you give them in terms of advice?

Ryan: Yeah, if you’re trying to raise money, specifically, and that’s kind of the course you’re on. People fall in one of two camps they either…Some people are fine with giving away the whole farm to you with a little bit of cash in and some people are like, “No, I’m going to give like, one 1,000,000th of a percentage of my companies and I want, you know, $10 million for that one of the millionth of every percentage.” So, to both of those people just say, know what you want, in the long scheme in the long run. You know, if you’re trying to, if you’re trying to make a ton of money and you want to retain as much ownership of your company as possible, that’s fine but also be willing to realize, especially if you’re a first time founder, that investors are going to need the security blanket for what they’re putting in for the cash they’re putting in. Chances are that they know far more than you do. In fact, if you’re getting investors that don’t know more than you do, especially in that stage where it’s a true Angel and their money is one of the only money’s in, you want to lean on them. I think, as founders, especially younger founders and I don’t want to put all of them in a box, but I was one of them. So, I’ll speak as a younger founder, it’s easy to be arrogant, especially when you’ve hit a little bit of what the world would call success. Whether you know, you’ve had a high paying salary, or you’ve had an exit, or whatever it might be. It’s really easy to not be teachable, and arrogant. And I would say back to your challenges question a little bit ago, or obstacles, I think I am often my biggest obstacle, especially when I was younger. I was always right. I did not take advice very well because I think we had been…I had made some good decisions that looked really good. So, I’d always fall back on the couple successes that I had, characterize that by everything that I knew. And the older I get, I was just talking to one of my buddies this weekend, and we were sitting around a fire and I was like, I feel stupider every day, and I’ve never had more education, I’ve never read more books, I’ve never been more in tune with learning and I feel more and more dumb every morning when I wake up. And I think that’s probably a good place to be to some extent, because it means that you realize that you don’t know everything. And so I think that’s also both whether you’re raising money and seeking investors or you know, another obstacle, that’s a big one. I would also say, don’t take an investors’ criticism lightly but also don’t build your whole company around it. I’ve seen people pivot their companies every single time they have a meeting and every investor has their own life view, right? They have their different experiences, different philosophy so don’t change your pitch deck every single time you talk to an investor. And I’ve seen too many companies do that and you’re not going to raise money. Stay true to what you know, but also be willing to change and be open. If you hear the same thing four times, you probably are doing something wrong or headed down the wrong path. If you’re four different things four different times, take the value out of all that because I believe all advice is valuable. And then everything else just stick to kind of your truenorth.

John: Oh, yeah. I love all those things because staying grounded, understanding that you are just, you know, you’re just starting off, right? There’s way more people ultra successful, even though you think you achieve success and what does success mean to you is completely different than someone else that maybe is, you know, a hundred, a thousand times more successful than you, right? Not just money wise, but like lifewise, right? Because success means so many things and for so many different people, right? Yeah, so I love that, that and that in terms of just being, you know, just grateful for what you have, right? Like, at least you have the ability to start a business, right? And go out and try to raise money. I would even say like, if there’s a way to cater some of the messaging to who the angels are, right? Do your due diligence, find out their strength, and then cater a presentation to them to then allow for you to have more of an advantage, right? So, do as much homework, don’t try to do the same pitch all the time. Be prepared. This is sales and you, right? Like for me, I’m always trying to get…Think in the head of whoever I’m going to present to and try to understand who they are, what their, you know, pros, cons personality traits are, where they reside, what they’re looking for, and answer their questions, right? That’s what I would do if I’m pitching.

Ryan: Being prepared is so important. Two stories come to mind real quick. One interview I had literally earlier today with someone for a company I was trying to help hire some key employees. I said, “So, what’s your favorite part about I’ll just call it company x. What’s the favorite part about company x? And they’re like, “Oh, you know, that they do these cool things.” And it was like, very generic. So, I kept probing, they had no idea. I was like, they should at least be on… If they didn’t do their research, they should at least be on the computer since this is a phone interview, pulling up things on the website. That was one. The more surprising one was a large, very well known, if I said the name you’d probably know, leader of organizations that called a meeting with me and he had an agenda, which was fine and I was on board with the agenda. But we’ve never met before we’re not friends. And so I sit down with him. And we’re, I’m basically getting the feeling that he didn’t even go to LinkedIn or Google. I mean, if you google me, you can find at least one interesting fact not too hard, you can only have to click link. And that’s fine, but knew nothing. He called the meeting because he knew I had something he wanted and that was it. And so that was I mean he, you know, was an assistant and sometimes when I leverage assistants, or use, like the service magic, I’ll have them do executive bios on people real quick and find, you know, if there’s a recent Instagram picture that they were in Cancun and like, I’ll mention that and it’s amazing what you can find in 30 seconds about someone. So, just being prepared to go back with what you said, John. That’s critical. 

John: And I feel like there’s a lot of people like that, that are takers in life, right? And I don’t know if you read this book by Adam Grant, Giver or Taker and, you know, the ones that are actually ultra successful are the ones that actually care, that are givers, right? And I feel, you know, in politics, in business, in your social circle, who do you want to surround yourself with, right? People that are always grabbing things, and never giving anything of value but they want things all the time? Do you want to surround yourself with those kinds of people? Or do you want to actually help people that actually are empathetic, right? Wants to share and give and help, right? That’s life in general, though, right? But it says a lot about you if you surround yourself with all these other takers as well, right? You’re the average of the five or most people that you spend the most time with, right? So…

Ryan: Very true.

John: So, in terms of like technology, I know…We only have a couple other questions I wanna ask you. How has that impacted, helped you scale, grow some of your companies in this VC world?

Ryan: I love technology, probably to a fault. I would say find…I’ll give you the advice where I failed before I get into answering your question. Find the one or two tools that make you most successful and stick with them. Not that you can’t find better tools. I have an account with probably every single new tool that’s ever come out for fundraising or anything else and that’s not always the best because then I lose things across platform. So, I think my best advice is technology makes it really easy to keep organized and search. I mean, whether you’re using Google sheets or Excel, or Evernote, as something that I would call not technology designed for fundraising. Are you using one of the many systems out there that can automate or, you know, help you do that? I would just say, “Yeah, just stick with one and stay organized.” I think the other part of it is there is a lot of automation software out there and I probably get, I don’t even know how many dozens of emails and LinkedIn requests daily from people that I’ve never met and they are asking for money, which is fine. I mean, that’s sort of assumed if you put an investor on any anything online that’s, you know, all of a sudden the magnets are going to come. So, it’s not a complaint but it’s like, “Hey, I’m raising money. Can you invest in my company?” It’s like, at least do…Just be careful with the automation software. You might catch one or two people with that but if you really want someone to write a check that’s meaningful, specifically, when it comes to fundraising like what we were talking about thirty seconds ago. Personalize it, get to know the person say, “Hey, I saw you into this school or Hey, I just saw you voted for or you were on this trip or you know, your root for this team.” Or whatever it might be. And just make that connection personal.

John: Yeah, there’s too many automation softwares and people rely on it to think it’s gonna actually help them get real appointments, real connections, real relationships, right? But in reality, if you actually just join a community, get to know people, reach out, do your due diligence, personalized, right? That one…That 30 seconds will have you way more success than weeks, or you know, thousands of outreach that is not personal, right? Because you, me, people  that are busy we want to connect with people that actually resonate. Which is someone that actually did due diligence just like we’re not stupid people, right? Like, we actually understand how difficult it is for people to reach out to us? Let’s be honest, like, I only want to surround myself with people that actually matter, right? What are you bringing to the table that brings value for me or my audience, or whatever it is? If it doesn’t then maybe it’s not a good fit, right?

Ryan: Exactly and I would say, I actually leverage automation sometimes, especially when I’m fundraising. When I have to do rapid follow ups in particular, or send out investor emails, things like that. I’ll try to use personalization automation, just personalize it and make sure your personalizations are correct. That’s another big one. Big marketing fail if you want to challenge your obstacle to what I’d overcome. I had a list. I was VP of Marketing at a company probably six years ago now and we sent out a list to I don’t know 17 to 20,000 people and the columns were off by one so everyone got the wrong email and that was just absolutely unacceptable. But yeah, so use automation correctly. That’s all I got to say. We redeemed ourselves. 

John: So, you gotta check. Oh, yeah. So, all these little tools are great but you gotta make sure you test it, you gotta vet it, you gotta personalize and make sure that it feels like someone’s gonna open it. It’s all about click through rate, open rate and you gotta understand what these tools ultimately can do. Save you a lot of time but if it’s not effective, then what’s the point, right? I would rather have someone manually do it if the conversion rate’s a lot higher than automation, right? But anyways. So, right now, what drives you? Because it seems like you’ve been doing a lot of different things you’re exiting right now on one project, you’re an angel for others, and you’re still in this VC world, and fundraising. So, what are your kind of near goals, vision, missions and, you know, the next five years, for instance?

Ryan: Yeah, so my mind mission hasn’t changed in over, like 15 years and I wrote it at a conference a long time ago. And it was the idea to inspire others towards a positive change. And that hasn’t really changed ever; it’s evolved in how it’s applied whether that’s inspiring people personally, professionally, help with through a company through brand, whatever that might be. And so my overarching like goal is that just to inspire others towards positive change. So, my current role at Newchip, we train startups how to be better and help them get from launch to exit and so that’s a way that our curriculum or tools can help inspire those founders who, if they’re not struggling yet, with fundraising, they will at some point. We can help inspire them. So, every decision I make, every step I take, I tried to follow that in my life. At this point, I’m just having fun and any opportunity that comes my way, I’ll at least say, “Yes, I’ll have that conversation.” And that’s just something I enjoy doing. You never know whether that’s a big thing or a small thing here or there. Any opportunity that seems like it aligns with that mission, let me qualify that. I definitely pursue. I always keep my hobbies going. So, I love craft beverages, coffee, beer, tea line, whiskey, cocktails, you name it. Wine in particular. I’m a sommelier. I own a couple wine bars with a partner of mine. So, you know, there…That’s something I’ll always keep doing and probably you’ll see a couple more pop up over my lifetime, as a just a side project but other than that, it’s just kind of going and pursuing that mission and putting people first because, you know, I am to the point where I’m not trying to…I’ve achieved what I felt like I wanted to achieve from a…You know, If I do this and grind. And I just want to have fun and work and hopefully apply some of the things I’ve learned to help others.

John: That’s awesome, man. I love that attitude. It seems like you’re living life. You’re enjoying the process, the journey and last kind of question I wanted to ask you, pillars, right now seems like your career is in good standing. What about family, health, community,  others what’s really important for you?

Ryan: Yeah, so my first priority. You can call them pillars if you want. I look at them a little bit as priorities so one in front of another but first for me is my faith. That is the most important thing. It takes precedent among everything else that I do. I’m not travelling as much as I did. I was on the road weekly but it was always a priority to be home on the weekends and that was just something I’m committed because number two was my wife, three is my family and then everything else kinda follows below that. And before business which is five, four would be people and friends and acquaintances then five would be business. And that’s when I find my priorities are aligned or if you want to use the pillar analogy when your pillars are standing up straight and not tilted one way or another you can, you know, a quarter inch at the bottom with  a…Leaning tower of Pisa, right? It doesn’t take  a lot to offset it. When everything’s aligned or for me in that sequence or in that order things go really, really well and I can tell you it takes one day to go a little off kilter and then all of a sudden you’re kinda building this course that’s leaning and it doesn’t take long especially when you’re busy. You know, I just came off a trip where I did…And I used to be able to do it all the time and it’s three eighteen hours a day in a row. You leave 3 am on a plane, do 18 hours 3 days in a row, come back at 1 am. And those types of scenarios really get you off kilter and not that good things don’t happen but if you don’t kinda reset and rest. I think that’s the other big thing that I learned recently before Covid but I think a lot people had been learning it in Covid. It’s  a valuable lesson. We need to rest as human beings and it doesn’t mean be lazy. I think there’s a very big difference there. But sometimes you just need to take time to pause and that’s why I like Mentor Training as well cause when you reflect on what you’ve done even if you’re with somebody else you’re still pausing, right? You’re pausing for moving forward and you’re reflecting on what you’ve done and you’re able to show  the good, the bad, the ugly with your mentee.

John: That’s awesome, man. It sounds like you’re just, you know, being positive, right? Present now because when you’re running and it seemed like the last couple of years you were but in this pandemic it really allowed you to reflect and figure out what’s truly important and why you’re doing this, right? And being grateful. I think once you kinda figure out why you’re doing things, the main purpose of it all then you’ll actually live a happier, more fulfilled life and you know, you’ll wake up energized, you sleep better because you have more clarity, right? But without that in mind people are just like chasing, you know, they’re trying to figure out what’s next, how am I gonna make the next, you know, next jump or career move or buy my next car or whatever it is, right? You just gotta slow down and figure out, what, why…Ultimately. So, I love that. So, I really appreciate all our discussions, Ryan. How can some of our listeners get a hold of you? 

Ryan: Yeah, absolutely. Well, I appreciate you having me. I’m pretty easy to find online. Good, bad or not. Just search Ryan Vet on google you’ll find my website. All my social profiles are Ryan C. Vet and pretty much like I said I collect accounts so even the more obscure social media channels, I probably do have them. I might not be active on them but yeah, Ryan C. Vet on any twitter, facebook, instagram, youtube and then ryanvet.com or anywhere else online I’m sure you could find resources, books. I came out with a book last year called Cracking the Millennial Code on the Generations and I have another one in the works coming out late 2021 so it’s still ways away but it’s called Million Dollar Lemonade Stand. 

John: There you go. That’s awesome, man. Looking forward to that book. Well, thanks a lot, Ryan. It was a lot of fun. So, thanks to all the listeners listening to us today and please subscribe and thanks a lot Ryan for being on our show. Thank you. 

Ryan: Thank you.