Don’t get too carried away by ego/vanity metrics.
CEO of Re:signal Kevin Gibbons is a multiple-time Search Awards recipient. He has founded two digital marketing agencies and has been recognised for his work in both by Deloitte Fast 50 UK, among others.
When things are going well, it’s good not to get carried away and feel like “we’re on top of the world” because that’s actually when you are most vulnerable.
In this episode, Kevin looks back on his journey in the SEO industry so far. He shares
- his humble beginnings as a university student learning SEO on his own
- his struggles with running a company as someone without a formal business background
- his personal values that drive his leadership and career, and more