“I made the mistake early on trying to be all things to all types of people”
Susan Guillory is a small business expert and the president of Egg Marketing. Her career started out with a specialization in PR for small business owners but over the years the focus has shifted. Susan now focuses on content strategy and content writing for her clients, which range from software, technology and business services. She wants her clients to understand that writing is marketing and gets joy from helping them succeed.
“It makes me really happy to be able to give really great content to clients who don’t have the time or skills to do it themselves.”
On this podcast, Susan discusses her journey as an entrepreneur, which includes:
- The challenges that she has faced as an entrepreneur
- Harvesting new clients
- Understanding your worth and value as an entrepreneur
- Finding your ideal client and niche
Tune in and hear how Susan’s career has changed direction throughout her journey and how she has come to terms with some tough decisions she has had to make as a business owner, from firing clients to learning to say no. If you were inspired by Susan, check out her social media channels and website link below!