Niching down, there’s less market opportunities, but from a marketing standpoint, we’re able to understand the audience [better] and provide an extreme amount of value.

Rankings.io president and founder Chris Dreyer helps personal injury law firms grow their client base with SEO. Chis enjoys competing and loves a good challenge; he deliberately chose to focus on personal injury law, as he believes that it’s the most competitive industry to rank in.

Niching down makes it easier for people to identify what [you do] and to refer [you] because there’s no threat of poaching.

On this interview, we delve into:

  • How he got started in affiliate marketing and eventually pivoted to SEO
  • The importance of value-providing tactics
  • Being self-taught by reading
  • The advantages of niching down

You can find Chris in the following platforms:

Twitter: https://twitter.com/chrisdreyerco/

LinkedIn: https://www.linkedin.com/in/chrisdreyerco/

Rankings.io: https://rankings.io/

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