Niching down, there’s less market opportunities, but from a marketing standpoint, we’re able to understand the audience [better] and provide an extreme amount of value.
Rankings.io president and founder Chris Dreyer helps personal injury law firms grow their client base with SEO. Chis enjoys competing and loves a good challenge; he deliberately chose to focus on personal injury law, as he believes that it’s the most competitive industry to rank in.
Niching down makes it easier for people to identify what [you do] and to refer [you] because there’s no threat of poaching.
On this interview, we delve into:
- How he got started in affiliate marketing and eventually pivoted to SEO
- The importance of value-providing tactics
- Being self-taught by reading
- The advantages of niching down
You can find Chris in the following platforms: