When you first start a new business, most business owners have cited that they will take on any customer. You're trying to build a foundation of clients and also trying to make ends meet. But as your company grows, it's important to start focusing on who exactly your ideal customer is.

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The goal of any business is to get more customers. And when those customers are reaching out to you, it makes your life so much easier. But how do you get more incoming leads and phone calls? One of the easiest ways is to optimize your Google My Business listing.

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You're looking for SEO services and see a company that guarantees you page 1 rankings. That's what everyone wants when they start an SEO campaign. However, sometimes if it sounds too good to be true, it's because it is! If a company is guaranteeing you page one rankings, ask yourself why.

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Brad Martineau is the co-founder and CEO of Sixth Division. He spent 7 years leading the product development team at Infusionsoft before he was laid off, something he is grateful for today. At Sixth Division, he helps entrepreneurs build a better client journey through automation that results in more sales. 

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April Dunford is a positioning consultant, entrepreneur and angel investor. With over 25 years of experience, April has a unique understanding of the pillars of business success. She has worked as an executive for a series of 7 successful startups and helped them launch 16 products and launched even more as a consultant.

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Greg Hickman never dreamed of being an entrepreneur but he’s been running his own businesses since 2012. When he originally started, Greg was devoted to mobile marketing. However after a few years, he realized that it wasn’t the right path for him and he started System.ly. His vision was to help businesses scale using automation, systems and processes. Since starting System.ly Greg has found his niche and has helped countless owners improve their processes and grow their business.

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