If you’re a dentist, you know that you want to build a strong reputation in your community. That means you need to optimize your website and online presence using local keywords and phrases.
When you do, not only will Google deliver your website as a relevant search result more often, but those who visit your website will see that you are an expert in your local area.
How do you find the right local keywords to focus on? This guide to local keyword research will give you the tools you need.
Why Are Local Keywords Important?
When someone needs a dentist, they can’t choose from any dentist in Canada. They need someone nearby who has the expertise to solve their problem.
Whether they’re looking for a denture clinic in London or a pediatric dentist in Ontario, they’ll probably use location-specific terms in their Google search. If your website doesn’t use those keywords as well, you won’t appear as a relevant result.
You also want to use local keywords in your Google My Business profile. That will help Google understand your business better and rank your page for appropriate search terms. Google’s Local Pack will display a map showing businesses that are relevant to a specific search, including their contact information.
You want to be in that Local Pack! That means using the right local keywords throughout your marketing.
Find Industry-Related Keywords
As a dentist, you’ll start your keyword strategy with industry-related keywords. What kinds of terms do people search for when they need dentures? How about crowns, braces, Invisalign, and more?
The word itself will be hard to rank for, but you can add terms to make a “long-tail” keyword that you can target. For instance, “crowns for damaged teeth” instead of “crowns”.
Keyword Gap offers a side by side comparison between keyword profiles of up to five competitors. … The report will then show you all of the top opportunities for each site, total keyword overlap, common keywords shared by all sites, and more.
Research the keywords to make sure that they have good search volume and that the competition isn’t too high. Google’s Keyword tool is a free way to get a lot of the information you need.
If you don’t have the time to create this keyword list yourself, turn to the pros. You can get high-quality dental SEO in Hamilton or any other area of Canada.
Work in Keyword Modifiers That Are Commonly Used
Next, think about what other terms people might add to the keyword when they type it in. For instance “Best,” or “Top,” or “How to”.
Make sure you use these with your keywords on your website. These terms will match searches more closely and if someone sees your website, a title like “Best Dentist for Dentures” will get more clicks than other options.
As a dentist, you can also find modifiers relevant to your industry, like “teen”, “child”, “smile” and more. So you’ll use “Teen braces” or “Invisalign for a Great Smile”.
Work in Location Terms
Of course, what makes a keyword local is that it involves a specific location. You can use your city, neighbourhood, or street name. If your area has a nickname, use that as well.
You won’t use these location terms all at once, but sprinkle them in by pairing your keywords with different relevant locations throughout your text.
Some ways to get great ideas for location terms include:
- Using your office locations as a starting point
- Looking at what location terms your competitors use
- Type in your service and location in Google and see what autocomplete suggests
Once you have your keywords, modifiers, and location terms, you have your local keywords. Make a list and determine which ones are the most relevant to your company. Then, use those throughout your website.
Where to Use Local SEO Keywords
Now that you have a list of powerful local keywords, how do you use them? There are a variety of ways.
First, make sure each of your service pages has local keywords sprinkled throughout. Your Invisalign service page should include a variety of keywords that use Invisalign and your city, town, or neighbourhood. Don’t forget modifiers as well!
Each page should have keywords in the title tag, headers, and subheaders as well as in the content itself.
Next, make sure you have your keywords in your meta description for each page. You only have 150 – 160 characters, so make sure it’s near the front.
From there, consider using keywords in embedded file names, like images and videos. You can also use them in ALT and TITLE attributes.
Does that sound overwhelming? You’re not alone. You might decide to work with a company that can optimize your SEO while also providing additional services, like social media marketing in El Paso, if that’s where you’re located.
Get Started With Local Keywords Today
Now that you know how to do local keyword research, you’re in a great position to optimize your dental website. There’s no reason to delay — SEO is a long-term strategy, so the sooner you start, the better.
Take these strategies and improve your website today!